Maria Venus G. Garife July 19, 2012
BA201N Case Analysis
Kellogg’s: Building a better workplace through motivation
1. Using two motivation theories of your choice, explain a) the similarities and the b) differences between the two theories.
Among the various motivation theories, I chose Herzberg’s theory of motivation and Maslow’s hierarchy of needs.
Herzberg is the person responsible for the birth of the two-dimensional paradigm of factors affecting people’s attitudes about work. This is sometimes called the two-factor theory. The factors involved are: hygiene factors and motivators. The presence of hygiene factors or dissatisfiers relate to the
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Hygiene factors include: ➢ Pay- The pay or salary structure should be appropriate and reasonable. It must be equal and competitive to those in the same industry in the same domain. ➢ Company Policies and administrative policies- The company policies should not be too rigid. They should be fair and clear. It should include flexible working hours, dress code, breaks, vacation, etc. ➢ Fringe benefits- The employees should be offered health care plans, benefits for the family members and employee help programmes. ➢ Physical Working conditions- The working conditions should be safe, clean and hygienic. The work equipments should be updated and well-maintained. ➢ Status- The employees’ status within the organization should be familiar and retained. ➢ Interpersonal relations-The relationship of the employees with his peers, superiors and subordinates should be appropriate and acceptable. There should be no conflict or humiliation element present. ➢ Job Security- The organization must provide job security to the employees. Motivators on the other hand are factors which are inherent to work. These factors motivate the employees for a superior performance. These factors are called satisfiers. These are factors involved in performing the job. Employees find these factors intrinsically rewarding. The motivators symbolized the psychological needs that