Kenya international business Essay

Submitted By nihrang
Words: 555
Pages: 3

Kenya

Maria Abramova, Etan Frankel, Monty Kass, Najada Molosiu,
Jihoon Moon, Luiza (Maria) Stuparu, May Trinh, Sharon Williams

Kenya

Maria Abramova, Etan Frankel, Monty Kass, Najada Molosiu,
Jihoon Moon, Luiza (Maria) Stuparu, May Trinh, Sharon Williams

Kenya

Maria Abramova, Etan Frankel, Monty Kass, Najada Molosiu,
Jihoon Moon, Luiza (Maria) Stuparu, May Trinh, Sharon Williams

Background, Mission, Strategic Goals

Seeking to “refine their strategy to taget the best opportunities for growth” with a focus on “emerging market consumers, high-growth distribution channels, exemplary innovation and the creation of locally relevant products and services”.
Source: Estee Lauder Annual Report, 2013

Estee Lauder Strategy
“Target the best opportunities for growth” with a focus on “emerging market consumers, high-growth distribution channels, exemplary innovation and the creation of locally relevant products and services”

Source: Estee Lauder Annual Report, 2013

Low Cost of Labor

Switzerland

S57.79

France

S39.81

Brazil

S11.70

Mexico
China
Kenya
Indonesia

S6.36
S1.74
S0.70
S0.55

*based on 2012 average wage; Source: Estee Lauder Annual Report, 2013

Low Cost of Labor
Kenya Indonesia China
S0.70

S0.55

Mexico

Brazil

France

Switzerland

S1.74
S6.36

S11.70

S39.81
S57.79

*based on 2012 average wage; Source: STILL NEEDED

Natural Resources

Boswellia Neglecta | Boswellia Rivea | Frankincense Essential Oil | Commiphora guidotti | Opoponax
Essential Oil (Sweet Myrrh) | African Wild Sage | Citronella, Calendula
Geranium, Shea-nut | cocoa, aloe vera, coconut

Natural Resources

Boswellia Neglecta | Boswellia Rivea | Frankincense Essential Oil | Commiphora guidotti | Opoponax
Essential Oil (Sweet Myrrh) | African Wild Sage | Citronella, Calendula
Geranium, Shea-nut | cocoa, aloe vera, coconut

Access to Markets

Agreements - Legend
United States - African Growth and Opportunities Act (“AGOA”)
European Union - Cotonou Agreement
Africa - Common Market for Eastern and Southern Africa (COMESA) bilateral Agreements with 27 countries

Unrivaled Tax Incentives
Ease of doing business

China

Kenya

Indonesia

exports

Switzerland

export

Mexico

10 year corporate tax exemption

Brazil
France
Kenya
Easy

Moderate

exempt

Hard

processing zone exemptions Unrivaled Tax Incentives
Ease of doing business & tax incentives

China
Indonesia

Kenya exports exempt

Switzerland
Mexico
Brazil
France
Kenya
Easy

Moderate

Hard

Export…