Essay on kingfisher ppt.

Submitted By moreeea
Words: 516
Pages: 3


Kingfisher Case:
Managing Multiple
MGMT 771: Organization Design


Kingfisher: Problem
• Poor firm and industry financial situation
• All stakeholder groups are dissatisfied with the firm
• Management, Mr. Mallya and Aggarwal were not upfront with stakeholders 2



Kingfisher: Stakeholders Issues
• Customers
• Cancelled 35 flights in Nov 2011
• Raised fares

• Government
• Directorate General of Civil Aviation (DGCA)
• Did not keep in the loop
• Suggested airline shut operations and revoke license due to financial issues and safety concerns

• Employees
• Crew, ground-staff, ticketing executives were surprised by cancellations • Pilots and other employees had delayed salary payments
• 100 pilots resigned


Kingfisher: Stakeholders Issues
• Lenders
• Owed $1.70B (crore = 10 M, 1$ = 47 crore)
• 2010 Part of interest converted to equity
• 2011 Refused to convert interest unless promoters put in more equity • Suppliers
• Cash and carry basis for fuel companies
• Unable to pay rentals for aircraft and some suppliers seeking repossession • Airport Authority of India (AAI) had pending dues of $42.5M
• Cash and carry for Mumbai International Airport Limited

• Community and Society
• All India Bank employees opposed bailout
• Service tax department had frozen bank account




Kingfisher: Stakeholders Issues
• Owners
• April 2011 Kingfisher traded at $1.02
• November 2011 traded at $0.44
• Holding company
• Went from $6.70 to $1.74


Indian Airline Industry Overview
• The Good

Passenger volumes grew by 500% since the mid-1990’s
Indian domestic market 9th largest and fastest growing in the world
Year over year increase of 16.6% from 2010 – 2012
2009 Pricewaterhouse Coopers report - Aviation sector high growth segment of India’s economy

• The Bad
• 2011 DGCA report stated financial problems plagued all the airlines

Jet Airways loss $152M
SpiceJet loss $51M
Kingfisher loss $10M
Air India (government-owned) loss $1.75 – 2B
Industry combined loss $2.5B

• Why the paradox between growth and financial losses?




Indian Airline Industry: Growth but not
Profits – Why?
• Over capacity and growth had not caught up with supply
• Government regulations required flying on financially unattractive routes
• Cut-throat fares (possibly due to Air India which received bail-outs)
• High Fuel prices due to government-controlled prices on other products • High taxes on aviation fuel (since airlines believed to cater to rich, price-insensitive consumers and not common citizens)

• Low-cost airline providers were more profitable.


Low Cost Indian Airline Providers: