Headline: “Kobe Bryant announcement sends ripples through ticker resale system” (http://espn.go.com/nba/story/_/id/14255499/ticket-prices-climb-kobe-bryant-los-angeles-lakers-announces-final-season)
Facts:
• Kobe Bryant announced that he would retire after the 2015-2016 season.
• Kobe’s announcement caused prices for Laker games on ticket resale sites to skyrocket. It is estimated that most Laker away games will see an increase in value of roughly 50 to 100%.
• The cheapest ticket price for the Lakers final game of the season on April 13 rose from $125 to $400 after Bryant’s announcement.
Marketing Implications:
• Other teams, seeing how much ticket prices have risen for Laker games now that Kobe Bryant announced his intention to retire, may now pressure their own stars to announce their retirement months in advance.
•…show more content… This feat will come in spite of the fact that it is arguable if he is even a top 100 player in this league anymore.
• In light of the increased attention and praise that Kobe Bryant and Derek Jeter will/have received in their farewell seasons, other athletes may too opt for their final season to be a farewell tour. In the past, this practice was a rarity.
Headline: “USC hires Clay Helton as permanent coach” (http://espn.go.com/ncf/story/_/id/14258891/clay-helton-named-permanent-coach-usc-trojans)
