Essay about Lager Brands

Submitted By mjia123
Words: 1123
Pages: 5

Lager Brands
Geographic coverage
Ranking
Product range
Ranking
Principle distribution channels
Strategy
AB InBev
25 countries

3
3 main categories, more than 200 brands
1

Focus Brands strategy -three global brands, international brands, and ‘local champions’
C&C Group
Mainly in Republic of Ireland, UK, US,
-EU, Asia, Australia,
4
Ciders, beer, wine and spirits, distribution, Non-alcoholic
4
C&C Gleeson, Tennent’s Ni
-long term: build a sustainable international cider-led, multi-beverage business through a combination of organic growth and selective acquisitions.
-Medium-Term: enhancing further earnings growth and maximizing shareholder value
Carlsberg Group
Western Europe, Eastern Europe, and Asia
2
Beer (86%), and other soft drinks (14%)*
(More than 500 brand portfolio)
2

- Customers
-Consumers, brands and innovation
- People
-Effectiveness and efficiency
- Society and reputation.
Diageo
North America; Western Europe; Latin America and Caribbean; Africa, Eastern Europe and Turkey; and Asia-Pacific
4
spirits, beer and wine
2

-To drive top line growth and margin expansion in a sustainable and responsible way and to deliver consistent value creation for its shareholders over the long term.
- use its broad brand range, category depth and geographic reach to deliver on consumer needs
- Key to achieving its strategy is the expertise of its people who share the same values
Heineken
Western Europe, central and eastern Europe, Africa and the middle east, the Americas, Asia pacific
4
Beer, apple ciders, spirit,
3
Partnerships:
-UEFA Champions League
-James Bond film SKYFALL
-Music Sponsorship Strategy
-Brewing a better future
-grow the Heineken brand
-consumer-inspired, consumer-oriented and brand-let
-capture the opportunities in emerging markets
-leverage the benefits of Heineken’s global scale
-drive personal leadership
-embed and integrate sustainability
Molson Coors
Latin America &Caribbean, Asia, Europe,
3
Beer 3 kinds
1

Governance and Ethics: Be ethical and accountable in our business practices.
Alcohol Responsibility: Make quality products that we advertise and sell responsibly.
Environmental Stewardship: Brew and package our products with care for the environment.
Employees and Community: Support the development, engagement and wellness of our people and invest in the communities where we live and work.
Responsible Sourcing: Extend our best practices throughout our supply chain.
SABMiller
Latin America, Europe, North America, Africa, Asia, Pacific South Africa
4
beer, soft drinks
2
Strategic partnerships with Castel, CRE, Efes and The Coca-Cola Company
Beer is source of greatest competitive advantage and offers significant value growth. aim to redefine beer for future generations, keeping our products relevant and differentiated. We will do this by refreshing our core lager brands, developing a wider range of beer styles, appealing to consumers who might otherwise choose wines or spirits, and finding new consumer occasions for beer.
San Miguel
Vision
Beer: Philippine ,Asia,
2
-Beverages[beer, hard liquor]
(San Miguel Beer Inc. & Ginebra San Miguel Inc.)
-Food
-Oil refining & marketing
-Infrastructure
-Packaging
-Properties
-Power and energy
-mining, telecoms
5

- Enhance value of our established businesses
- Continue to diversify into industries that underpin the development and growth of the Philippine economy.
- Identify and pursue synergies across businesses through vertical integration, platform matching and channel management.
- Invest in and develop businesses with market leading positions.
- Adopt world-leading practices and joint development of businesses

Dark Beer
Geographic coverage
Ranking
Product range
Ranking
Principle distribution channels
Strategy
AB Inbev
Mainly in North America/Latin America,
Mexico, Asia,, Europe
3
-Alcoholic beverages, primarily beer.
- Budweiser
Corona
Stella Artois
Beck's
Leffe
Hoegaarden
1

Focus Brands strategy -three global brands, international…