PROFESSOR MAHARI BELAY
OCTOBER 24, 2012
ASSIGNMENT 1- CONTEMPORARY BUSINESS
QUESTION 1- Determine how Five Guys’ philosophy sets it apart from other fast-food chains.
Five Guys’ philosophy sets them apart from other fast food chains in a number of ways. One way that they differ from other fast-food chains is in the décor of their restaurants. The restaurants are decorated with red and white tiles, this gives the restaurant a more comfortable feel than other fast-food restaurants. Also, the restaurants’ kitchens are open so that patrons can see everything going on in the kitchen. In addition, the restaurants have bags of potatoes stacked up in the dining room that will eventually be cut up and made into French fries. The practice of storing the bags of potatoes in the dining room started when the early restaurants did not have storage room. Now, there is a chalkboard in the restaurant that tells where the potatoes were grown. The French fries and the burgers are all made fresh to order, never frozen. The food is made only when a customer orders it so that the food does not sit under a warmer. While a customers' food is prepared, customers can enjoy freshly roasted peanuts at no charge to the customer. This is one way to keep the customers happy while they wait for their food to be freshly prepared. Customers like getting something for free, and no other fast-food restaurants provide something to the customers at no charge. The pricing of the burgers can vary depending on what price the restaurant must pay its suppliers for the ingredients, Another difference between Five Guys’ and other fast-food chains has to do with advertising. Five Guys’ does not believe in spending money on advertising. They believe that the customer is your best advertiser. “We figure our best salesman is our customer,” Murrell says. “Treat that person right, he’ll walk out the door and sell for you.” This philosophy has definitely worked for the restaurants, they now have 570 franchises in the United States and Canada. "review of the internal controls over mail cash receipts of the Manhattan Company has found some weaknesses exist in your current mail cash receipts procedures. When the mail is opened it should be opened with two mail clerks present. The mail should not be opened by the cashier or the accounts…