Companies base their advertisements their current audience and a possible group of people they wish to target. When they successfully target an audience they are able to efficiently put their advertising money to good use and are able to successfully attract customers. In the LEGO ad, LEGO creates a simplistic poster ad that captivates multiple audiences by using shadows, colors, and simplistic shapes. Because the ad is not generated to a specific target audience, it pulls in a wide aged variety of people. The ad places a set of three bricks locked together in the middle of a poster with a shadow that resembles a military tank. The color palette is soft and not at all aggressive, and actually somewhat pleasing to the eye. Understanding the…show more content… The children are pleased with the infinite possibilities of creation from the simplicity of the bricks. By providing the children with an ability to explore various parts of their imagination, a parent is able to watch their child grow and develop. Most parents would find something like this very rewarding and therefore be slightly more inclined to purchase the product for their child. Although the appeal to pathos was not as directed to the parents, the Lego Group was still able to manage to reach the parents by subliminal…show more content… Generally, the color blue is associated with males, giving the audience the impression that the ad is targeting a young male audience. We can also say young males, because the ad is trying to target a younger audience, the children. The ad also uses the color green, and this is most likely linked to the shadow of the tank. The color green would invoke the idea of military green, and the tank would help to symbolize the strength of the tank. By giving the audience an idea of military strength, they employ this to their building Ethos, giving themselves an even greater audience
