Essay on Limitations and contstraints of marketi hellip

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Limitations and
constraints of
marketing
Unit 3 P2

Consumer law
Sale of Goods Act 1979
 Consumer Protection from Unfair Trading
Regulations 2008
 Consumer Credit Acts 1974 and 2006
 Consumer Protection (Distance Selling)
Regulations 2000
 Data Protection Act 1998


Sale of Goods Act 1979


You have to give a full description of the
product you are selling
◦ Example if you are selling a jumper, and you say
it is 100% wool, then is must be 100% wool.



The seller needs to give the buyer a receipt
and if the goods don’t match the description
they can return the goods and get a
replacement or their money back

Consumer Protection from Unfair Trading Regulations 2008

Traders must act honestly and fairly towards
their customers
 Fairly means not misleading consumers


◦ Misleading actions
 Selling goods that don’t exist

◦ Misleading omissions
 Not telling the whole truth about products

◦ Aggressive sales techniques
 Threatening consumers
 Trying to force consumers to sign contracts.

Consumer Credit Acts 1974 and 2006

Credit is borrowing the money to buy
products and paying it back at a later date.
 It usually involves paying interest.
 All credit lenders need to be licensed by the
Office of Fair Trading, failure to do so can
lead to a fine or imprisonment
 Lenders must be clear and open in their
advertising and wording of contracts.


CONSUMER Credit Act
cont.
Extra protection when paying by credit card
because under section 75 the lenders
(eg:Barclaycard) are equally as liable as the
trader.
 Right to pay less interest on credit if you
pay early
 Right to see any credit references that
relate to you
 Right to cancel a loan during a 14 day
cooling off period.


Consumer Protection (Distance Selling) Regulations 2000



Sales of goods when the consumer is not present.
◦ Internet
◦ Over the phone
◦ Catalogues
◦ Right to clear information about the goods, the delivery
and the price

Right to cancel after 7 days
 It makes demanding payment for unsolicited
good a criminal offence.


Data Protection Act 1998
Protects the use of personal information by
businesses and other organisations
 The Act has greater significance to
customers because marketers have started
using direct mail to communicate
 The business will have to obey the Act if
they want to use personal information,
customer details and employee details.
 It gives consumers greater control on how
the data can be used


Data Protection Act (1998)


Any organisation that stores data files
needs to be aware of this act.

Data Protection Act (1998)


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First introduced 1984
Eight principles
Personal Data should be obtained fairly and
lawfully
Personal data should be held only for (one or
more) specified purpose
Personal Data should not be used or disclosed
in any way contrary to the purpose in…