Taking A Look At Linkedin

Submitted By Yasmeen6
Words: 487
Pages: 2

LinkedIn has exploded in popularity over the last year. By the end of 2012, the professional social network had surpassed 200 million members, 74 million of whom are from the United States. In addition, marketers spent over $83 million on LinkedIn Marketing Solutions on the final quarter of last year.
LinkedIn Pages are the foundation of brand presences on LinkedIn, though Groups are also a popular way for brands to connect with consumers. Lana Khavinson, Sr Product Marketing Manager at LinkedIn, recently released a series of recommendations to help marketers better engage their audience using status updates from the brand Company Page. Check out her tips:
1. Focus on relevance.
People choose to follow brands on social channels for a variety of reasons. Some seek insider information, some an education, and others still are shopping for deals and discounts. Whatever their motivation for following your brand, it’s critical that your social content is relevant to your audience.
LinkedIn offers an important tool to help marketers connect with the right followers, with the right content at the right time. Status update targeting allows you to display content to specific audience segments. Target audiences can be based on geography, company size, industry, job function or even seniority.
Learn more about Targeted Status Updates in this video from LinkedIn:
2. Curate content for an interesting, informative content mix.
Social channels are a great place to curate your own brand content – blog posts, videos, whitepapers, etc. However, it’s even more interesting for fans when there is a mix of external, industry content, as well. Curating news and other relevant content and sharing via LinkedIn can help establish your brand as highly informed thought leaders in your space. Become a hub of information for your fans to keep them engaged and returning for more.
3. Share content more