Lloyd F. Bitzer's The Rhetorical Situation

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Rhetoric is a praxis constituted from language and word choice that present a rhetorical argument within a rhetorical environment. A rhetorical argument can be used to offer a perspective on a subject, occurrence or circumstance; it can be used to coax an audience to agree with the rhetor’s understanding; or it can be an analysis of various standpoints in order to reach a mutual ground. Lloyd F. Bitzer refers to this environment as a rhetorical situation. In his paper entitled “The Rhetorical Situation”, Bitzer emphasizes the importance of the situation responded to rather than the argument itself. He clearly develops a set of simple rules that act as the scaffolding of the phenomenon of rhetorical situation. Richard E. Vatz responds to Bitzer’s