Essay about Lush Marketing Plan

Words: 2323
Pages: 10

Program: MSC Management


Submitted to:
Programme Administrator: Carrie flitcroft
Lecturer: Nichole Dunlop
Submitted by: DATED: 19th APRIL 2012

Executive Summary
This report is to provide a marketing plan and analysis of entering in uk market for lush cosmetic’s products over the next three years.
This report explores and considers the various factors which impacts lush cosmetic’s product in term of entering the market. There are methods which can be taken with this organisation, were researched; the main focus will be to: • Spread information about fresh handmade cosmetic product. • Advertise existing
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Hand made cosmetics is a fairly new market which is up coming within the cosmetics industry, where the issues of production and trading can be complex. According from the survey of Mintel (2007-2008), 60% customers thinks it is important that a company acts ethically (See appendix 3). 4. The marketing objectives of lush 4.1. Mission Mission and Vision Fresh handmade cosmetics lush believes in making effective products out of fresh fruit and vegetables , the finest essential oils and safe synthetics, without animal ingredients , and in writing the quantitative ingredient list on the outside … in buying only from companies that test for safety without the involvement of animals and in testing our products on humans … in making our own fresh products by hand, printing its own labels and making its own fragrances … in long candlelit baths, sharing showers, massage and filling the World with perfume and the right to make mistakes, lose everything and start again … that its products should be good value, that we should make a profit and that the customer is always right … that words like “fresh” and “organic” have honest meaning beyond marketing

4.2. lush’s objective in the next