M39MKT Module Guide 1516MAYSEP Essay

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Research Methods


This document is designed to supplement information contained in the University’s Web based Module Information Directory http://mid.coventry.ac.uk/midhome.html
Students should consult the MID entry for information on:

Module summary
Teaching Learning and Assessment

Module resources
Module organisation. 1. Module delivery

If you have a disability or medical condition and need an adjustment to allow you to fully participate in this module (e.g. different format of literature, clear communication for lip reading, breaks for medication, etc.) please tell your lecturer so that arrangements may be made.

1.1 Teaching Plan

This module is delivered by Dr Stephen Castle and Dr Luca Cacciolatti both of the Marketing Department.

The actual plan of delivery is shown in below.

You will be expected to research the relevant study materials, e.g. academic articles.

To complete the module successfully, attendance at all classes is strongly advised. Students are also expected to work independently, undertake any required background reading or practice exercises and actively participate in seminars or other small group work.

1.2 Module tutors

Module Leader
Stephen Castle
024 7765 9421

Messages can be emailed to the relevant tutor. Appointments are booked with the relevant tutor.

M39MKT / M40MKT Lecture Timetable
Most sessions for BOTH cohorts in CWB40 at 0900-1100h AND 1200-1400h

Monday 11th May:
Morning: Introduction & Research Process (CWB40) Stephen Castle
Afternoon: Literature Review (CWB40) Stephen Castle

Tuesday 12th May:
Morning: Introduction to Library Resources (WM306) Olivia Llewellyn (Luca) M39MKT Group 1 0900-1000h M39MKT Group 2 1000-1100h
OR M40MKT Writing the Research Project (CWB40) Stephen Castle

Afternoon: Introduction to Library Resources (WM306) Olivia Llewellyn (Luca) M40MKT Group 1 1200-1300h M40MKT Group 2 1300-1400h
OR M39MKT Writing the Research Project (CWB40) Stephen Castle

Wednesday 13th May:
Morning: Research Design (CWB40) Luca Cacciolatti
Afternoon: Research Design (CWB40) Luca Cacciolatti

Thursday 14th May:
Morning: Research Philosophies-Methodology (CWB40) Stephen Castle
Afternoon: Ethics & Online Ethics Application (CWB40) Stephen Castle

Friday 15th May:
Morning: Designing your Research Instrument (CWB40) Stephen Castle
Afternoon: Free to meet supervisors / online quiz 1.3 Use of Module web
The module web will be used to provide students with all appropriate teaching materials. The bulletin board will be used to make notes, case studies etc available to students usually in advance. Questions concerning the module can also be asked via the bulletin board, the lecturer will respond as soon as possible.

2. Module Assessment

The assessment method and coursework weighting can be found in section 1 of the MID entry for this module on http://mid.coventry.ac.uk/

Late Work
All work submitted after the submission deadline without an approved valid reason (see below) will be given a mark of zero. This is not the same as a non-submission, as a late submission counts as an attempt and a mark of zero may allow you to resit the coursework (see section 2.6 below on referrals).
You should note that short deferrals (extensions) of up to three calendar weeks can only be given for genuine "force majeure" and medical reasons, not for bad planning of your time. Please note that theft, loss, or failure to keep a back-up file, are not valid reasons. The short deferral must be applied for on or before the submission date. You can apply for a short deferral by submitting an Examination/ Coursework Deferral Application Form. Application Forms along with the supporting evidence should go to the relevant Student Support Office (WMG), for undergraduates. For a longer delay in submission a student may apply for a (long)