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COLOR UP your life
Lecturer: CRAIG BROGAN
MEMBERS: NGUY ỄN THỊ HỒNG YẾN NGUYỄN HOÀNG ANH LÊ HUỲNH YẾN NHI
Executive Summary page 3 Company Info page 4 Marketing Research page 5 Marketing Plan page 5 Marketing Mix Products page 6 Place page 7 Price page 11 Packaging page 13 Promotion page 15 Positioning page 18 Purchaser page 19 Distribution page 21 Budget page 22 SWOT page 25 Forecast page 26
I. Executive Summary
Macaron is a traditional French cake which The French often use with tea or coffee at dinner or in afternoon tea sessions. We chose Macaron as our product …show more content…
We will decorate colorful food courts. Specially, we will design some ribbons of macarons, snapped into clear plastic balls, and sold by the meter. Moreover, we will filled our food courts with a colorful selection of macarons in order to catch eye attention. For example, we will build swirling tower of macarons in our courts,and we want to be more attractive at our courts so we must decorate a little background to make some macaron’s lollipops, macaron’s pyramids, macaron’s wedding or macaron’s rings at our macaron’s courts that customer could buy for gifts or special days. At supermarket or 24h shop & go systems, you can buy macarons and take it away or eat there conveniently.
Swirling tower of macarons
Dimond plaza, Vincom Center, Paragon also have many patry and cake courts so we will have a deal to sell macaron exclusively in Parkson. In the other ways, Ladurée Bakery will find and connect some big chain partners, such as Gloria Jeans Coffee, Bud’s Ice Cream, The Coffee Beans and Tea Leaf , The Fountain Ice Cream, etc which can support to develope market share of Macaron.
For each macaron : $0.99
Small Box ( 6 total) : $3.99
Buy 5 get 1 free
Medium Box (12 total) :