Essay about Macys Brands

Submitted By nceraso1
Words: 696
Pages: 3

Macy’s is the leader in developing private brand merchandise that differentiates the assortments in our stores and delivers exceptional value to the customer. 

-Meet specific customer needs and to fill gaps in the assortment. 

-“Only in Macys”

***Men’s, women's and children's apparel and accessories, cosmetics, home furnishings and other consumer goods.

wear-to-work clothes, sportswear, intimates (underwear), jewelry, shoes, and accessories, tailored clothing

Ready-to-Wear: go-to brand for women - can easily wear from work to evening. From the perfect pants to modern separates designed with a clean, feminine sensibility and refined fit, the women’s line includes 

Men’s: For the professional, Alfani emphasizes fabric, detail and performance. Alfani Red label offers the same quality expected of Alfani with a slimmer, sleeker fit. Alfani Spectrum provides an even slimmerfitting dress shirt in a wide array of colors.

denim and separates (tops and bottoms)
 young, fashion-forward line for both juniors and young men that is fresh. Inspired by classic rock vintage-reminiscent colors and prints, along with everyday denim and seasonal trends 

women's and men's clothing and bedding, jewelry 

- young, style-savvy, hip, customer who wants fashion-forward designs, Bar III offers versatile and distinctive collections. With a contemporary aesthetic


-high-performance line with an old-world feel, Belgique Stainless Steel high quality cooking. Belgique
Hard Anodized features a non-stick interior ideal for low-fat cooking, a clean, modern aesthetic, and durable easy-care exterior.

women's ready-to-wear, sportswar, intimate apparel, accessories, jewelry, home goods/textiles 

Ready to wear -modern take on classic American style, fresh color, details, and traditional yet updated silhouettes Home collections bedroom and bathroom that are refreshingly modern, but still rooted in classic
American décor.


business casual menswear, weekend wear sportswear, tailored clothing, furnishings, shoes, and accessories
 modern but powerful look


Tweens / Kids – size 2 to 20 

Urban, edgy, cool, high-energy color palette

Newborns, Infants – clothing sets, mix and match, accessories, occasion dressing 

-fine fabric and traditional detail, classic line 

Target market: new parents or gifting - First Impressions Satin Hanger consists solely of matching sets
First Impressions Play fun, colorful, on-trend, casual


handbags, small leather goods, silver jewelry, shoes

-quality, fine materials and classic designs, luxury

! Home – bedding, mattresses, bath, fine bone china, tabletop, easy care product line with mix and match 

World class hotel - home with high-thread-count sheets, luxurious fabrics, and clean, modern design. Hotel
Collection Finest, the top-tier line, elegance sophisticated, rich embellishments, and exquisite details.

Activewear, sportswear 
 versatile, mix-and-match, fashion-forward style, performance and comfort, stretch, sweat and relax.


fashion-forward modern clothing for women and men – accessories, handbags, bedding, bath, denim 
 runway-inspired fashion -…