Essay about Macys Brands

Submitted By nceraso1
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Pages: 3
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Macy’s is the leader in developing private brand merchandise that differentiates the assortments in our stores and delivers exceptional value to the customer. 

-Meet specific customer needs and to fill gaps in the assortment. 

-“Only in Macys”

***Men’s, women's and children's apparel and accessories, cosmetics, home furnishings and other consumer goods.
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wear-to-work clothes, sportswear, intimates (underwear), jewelry, shoes, and accessories, tailored clothing

Ready-to-Wear: go-to brand for women - can easily wear from work to evening. From the perfect pants to modern separates designed with a clean, feminine sensibility and refined fit, the women’s line includes 

Men’s: For the professional, Alfani emphasizes fabric, detail and performance. Alfani Red label offers the same quality expected of Alfani with a slimmer, sleeker fit. Alfani Spectrum provides an even slimmerfitting dress shirt in a wide array of colors.
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denim and separates (tops and bottoms)
 young, fashion-forward line for both juniors and young men that is fresh. Inspired by classic rock vintage-reminiscent colors and prints, along with everyday denim and seasonal trends 
 !

women's and men's clothing and bedding, jewelry 

- young, style-savvy, hip, customer who wants fashion-forward designs, Bar III offers versatile and distinctive collections. With a contemporary aesthetic
 !

Cookware

-high-performance line with an old-world feel, Belgique Stainless Steel high quality cooking. Belgique
Hard Anodized features a non-stick interior ideal for low-fat cooking, a clean, modern aesthetic, and durable easy-care exterior.
 !

women's ready-to-wear, sportswar, intimate apparel, accessories, jewelry, home goods/textiles 

Ready to wear -modern take on classic American style, fresh color, details, and traditional yet updated silhouettes Home collections bedroom and bathroom that are refreshingly modern, but still rooted in classic
American décor.

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business casual menswear, weekend wear sportswear, tailored clothing, furnishings, shoes, and accessories
 modern but powerful look


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Tweens / Kids – size 2 to 20 

Urban, edgy, cool, high-energy color palette
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Newborns, Infants – clothing sets, mix and match, accessories, occasion dressing 

-fine fabric and traditional detail, classic line 

Target market: new parents or gifting - First Impressions Satin Hanger consists solely of matching sets
First Impressions Play fun, colorful, on-trend, casual

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handbags, small leather goods, silver jewelry, shoes

-quality, fine materials and classic designs, luxury

! Home – bedding, mattresses, bath, fine bone china, tabletop, easy care product line with mix and match 

World class hotel - home with high-thread-count sheets, luxurious fabrics, and clean, modern design. Hotel
Collection Finest, the top-tier line, elegance sophisticated, rich embellishments, and exquisite details.
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Activewear, sportswear 
 versatile, mix-and-match, fashion-forward style, performance and comfort, stretch, sweat and relax.

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fashion-forward modern clothing for women and men – accessories, handbags, bedding, bath, denim 
 runway-inspired fashion -
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