Essay on Macy's Strategy

Words: 6468
Pages: 26

EXECUTIVE SUMMARY 1
COMPANY PROFILE 3

PORTERS FIVE FORCES 8

EFE 16

IFE 24

TOWS MATRIX 32

REFERENCES 36

RESEARCH 38
EXECUTIVE SUMMARY 1
COMPANY PROFILE 3

PORTERS FIVE FORCES 8

EFE 16

IFE 24

TOWS MATRIX 32

REFERENCES 36

RESEARCH 38
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table of CONTENTS


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table of CONTENTS



EXECUTUVE SUMMARY
Since the first opening in 1858 in New York the “world’s largest store”
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is a leading department store retailer in the U.S. owner of Macy's and Bloomingdale's brands. Macy's, Inc.'s stores sell a range of merchandise, including men's, women's and children's apparel and accessories, cosmetics, home furnishings and other consumer goods in 45 states, the District of Columbia, Guam and Puerto Rico. Organization snapshot indicates Macys operations in approximately 840 stores under the names of Macy’s and Bloomingdale’s; and 7 Bloomingdale’s Outlet stores, as well as macys.com and bloomingdales.com (investing.businessweek.com). The company was formerly known as Federated Department Stores, Inc. and changed its name to Macy’s, Inc. in June 2007. Macy’s, Inc. was founded in 1820 and is based in Cincinnati, Ohio. Macy's mostly sells products from third-party manufacturers, however the company also produces a number of private brands, such as Alfani and Club Room The principal private label brands currently offered by Macy's include Alfani, American Rag, Bar III, Charter Club, Club Room, Epic Threads, and number of other private brands.
Industry
According to industry research (hoovers.com/industry/department-stores): the US department store industry includes about 20 companies that operate about 3,500 stores with combined annual revenue of about $60 billion. Major companies include Sears, JCPenney, Macy's (which owns Bloomingdale's), and Dillard's. The industry is