Malcolm Gladwell's The Power Of Context

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Identity is what defines a person’s existence. It is what defines one’s character and personality. Behaviour traits are building blocks of one’s identity. However, character trait is not something that a person is born with. A person develops character and behaviour while growing up. There are many external factors such as family, past experience, friends and one’s desire that influences these character traits. Apart from external factors, it is said that context also has a role in shaping one’s behaviour. Author Malcolm Gladwell defines context as circumstances of certain place and time. In his essay, “The Power of Context,” he argues that power of context is more important than external factors while dominating one’s behavior. He named