Essay on Management

Submitted By yaqi
Words: 1479
Pages: 6

Introduction “Water Fire” is the award-winning sculpture by Barnaby Evans presented on the rivers of downtown Providence, RI. The first fire created by Evans in 1994 to celebrate the tenth anniversary of First Night Providence which consisted of 11 braziers from Water Place Basin to Steeple Street. Through the support of citizen, Water Fire became as a special event in providence. While, it gained more attentions and coordinated efforts in this area to fund the project began. In 1997, WaterFire expanded to 42 braziers, and had about 350,000 people attended. And in 1998, it expanded to include 81 fires, with expansions up the Moshassuck River and into the basin at Water Place. In recent years, attendance of the activity has increased explosively from thousands to tens of thousands of visitors. Each race season has about 2000,000 people attended. And now this event-WaterFire has enjoyed great popularity around America. Every year, WaterFire is usually held on Saturday evenings twice a month from May to October. The event is free and the public is encouraged to attend. In September 27th, 2014, from Waterplace Park to Steeple Street in providence, welcomed the third WaterFire sponsored by Webster bank and Confucius Institute. At this time, the WaterFire converged on Art Festival and Chinese Culture.
Risk Analysis
1. Licenses/Permits Music license: “All of the music is the work of the original artists listed below and they retain the copyright. The music is used here by permission of the artist or the recording company and/or licensed for public performance through ASCAP, SESAC, and/or BMI (including their affiliated foreign performance right societies). Water Fire Providence and Barnaby Evans wish to thank the artists for creating such wonderful music and the recording companies for their enthusiastic cooperation and support.” (Music of Water Fire)
2. IP Issues “A trademark is a recognizable sign, design or expression which identifies products or services of a particular source from those of others.”(Trademark legal basics)The trademark owner can be an individual, business organization, or any legal entity. In this event I saw the Water Fire was a registered trademark, which located on the brochures. In my opinion, trademark is very important to commerce because it can guarantee the legal rights of the businessmen and make sure the commercial activities run in a legal way
3. Insurance and contracts
Insurance part: In my opinion, there were three basic types of event insurance the event manager should have obtained. The first one was liability insurance. It was a part of the general insurance system, which covered risks of being sued or held responsible for damage. Liability insurers had three functions: ①The duty to defend; ② The duty to indemnify and in some jurisdictions; ③ The duty to settle a reasonably clear claim. The second one was property insurance. It provided protection for most risks to property, such as loss and theft. The last one was special insurance. It protected financially, including against weather damage, cancellation and business interruption.
Contracts part:
① The sponsor should sign a contract with the organizer;
② The sponsor should sign a contract with the insurance company;
③ The sponsor should sign a contract with the supplier;
④ The sponsor should sign a contract with the stall keeper.
4. Crowd control Crowd control is controlling of a crowd. It usually used in event management. Water Fire is a big event in providence. Crowd control is really a very important problem in this event. I myself have just attended once. It was on September 27th, 2014. The festival theme contained Chinese traditional feature. From what I saw and heard, the most noticeable thing was there were many people crowded on that street which in an instant I felt like I was in my hometown--Beijing. For this event, it seemed to have a little difficult in crowd control. And now I will show you several