Vlasic is widely known as American number one Pickle brand introduced in 1942. Its taste and marketing policy not only made it American top pickle brand but also increased per capita pickle consumption ratio from 2.09 pounds in 1933 to 8 pounds in 1974. Vlasic Pickles became as American as apple pie. Today, Vlasic is owned by Pinnacle Foods, which is committed to the principles of quality, taste, trust, and innovation. The brand includes dozens of varieties of pickles, peppers, and relish in many cuts, flavors and sizes.
Vlasic bold brand name
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Socio-cultural How do you create effective organizations focused on sustainable social impact?
Legal-Political To influence government legislation and regulation in Wm’s favor it has lobby group in government.
Political activities includes techniques to influence government legislation and regulation. To erect regulatory barriers against new competitors or to quash unfavorable legislation.
Economic Wm customers love it because of its low price and efficiency.
Wm is successful because it sells products that consumers want at low prices, satisfying customers' wants and needs
The recent financial crisis has had a negative impact on consumer spending. This disproportionate level of income and consumer spending in developing countries will impact Wal-Mart’s global economy
International ● As a global retailer, Wal-Mart is exposed to political problems in the different countries it operates in, and also faces strict labor and employment laws.
● Expanding consumer markets such as China and India have presented Wal-Mart with great opportunities to further globalize their operations
● WM works with lobbying organization to gain significant wins on global trade issues.
Technological Competitors Being the world’s largest retailer means WM the target of competition, locally and globally Amazon.com is beefing up its services, like recently expanding its same-day delivery.
Target Corp. is stepping up