Market Development Strategy Essay

Submitted By Matt-Mitchener
Words: 607
Pages: 3
Open Document
Q2. Your recommended strategy
MECE thinking is key
Make sure it has a timeline (and it’s realistic)
If you can provide numbers in the targets do (not just the measures)
Remember if the word AND is in the strategy it’s likely they have TWO strategies (this is impossible to achieve)

Strategy tree example

Session 3 – technology as a strategic enabler
Technology and innovation play a potential role in all three decision areas of the adaptive cycle
Disruptive innovation tends to happen at the intersection of market insight and technological know-how
Questions about technology and strategy
How will technology change the basis of the competition in the industry
What will it take to exceed customers’ expectations in a digital world?
Do they have capabilities required to deliver value from technology?
Leap frogging the competition’s technology is not by itself a sustainable long term strategy
Innovation can slow as technology reaches its limits
Disruptive innovation will cause a seismic shift in the market, but this can only be assesses in hindsight you can hope to disrupt the market but it isn’t true until it’s happened.
Disruptive technology is most easily implemented by ‘young’ firms (that want to be prospectors) with relatively good adaptive cycles
Session 4 – Geographic expansion
Efficiency/effectiveness becomes more difficult as you add new markets, particularly new geographies.
You must be clear about what you want to accomplish by expanding
Can be a part of the market development strategy (In Ansoff’s matrix)
Can have an impact on one or all of the decision areas (adaptive cycle)
Entrepreneurial – name change because you can’t get the name; Offering change due to market needs
Administrative – Org structure, how do regions report in?
Engineering – regulation; languages; centralised engineering all things to all people drives DOWN efficiency.
Speed: Prospector or risk taking analyser will cope with a fast strategy (See page 6, session 4)
International: Each country/region stands on its own – effectiveness prioritised over efficiency
Global: Try to go to market with a global positioning and brand

Session 5: Strategic Alliances
Get the session notes out

Strategic Frameworks - Corporate strategy & Diversification
Growth and diversification choices
Ansoff matrix
Evaluation options for growth
BCG Matrix
Ge/McKinsey Matrix
Integrating growth and diversification into corporate strategy
Pine & Gilmore
Which bits of the market are we not covering?
Can we achieve our corporate objective that we have now?
What are we exposed to? Where are we too concentrated? (e.g. environmental trends, market trends), what should we build into our plan to
Show More

Related Documents: Market Development Strategy Essay

Market Strategy Development Series

ENTREPRENEUR WORKBOOKS Market Strategy Development Series Building Block 1 The Analytical Foundation MaRS Discovery District, © December 2009 See Terms and Conditions MARKET STRATEGY DEVELOPMENT Introduction: What to expect? In his book Outliers, Canadian author Malcolm Gladwell looks at the relationship between statistical probabilities and the chance of success in your chosen field of work or sports. His essential…

Words 5042 - Pages 21

Essay about Business Strategy

Culture and Strategy LO3&4 Assessment A, A business strategy is the means by which it sets out to achieve its desired objectives. It can simply be described as a Long term business plan that typically covers a period of three to five years, however it can last longer. There are two main categories of strategy which are, Growth Strategy and Competitive Strategy. The Ansoff growth matrix is a marketing planning tool that helps a business determine its product and market growth strategy. This involves…

Words 1509 - Pages 7

Key Factors That Have Been The Remote Environment Trends That Determine The Current Profitability Of The Industry

Forces to analyse this information – in particular using the “Issues for consideration” within each force in the Study Guide. • What are the different customer market segments in the industry, and can you make an assessment of what drives customer demand in them? • Given your remote and industry environment analyses, and your customer and market analysis, are you able to assess the basis of competition in the industry? • What are the key factors that are critical for the organisation to do well in…

Words 948 - Pages 4

Essay on Lecture 7

LD0495 Lecture 7 8/3/15 1 Reminder: Outline of the process of strategic management Business Environment Current Strategies SWOT Key Issues Feedback Strategic Options Strategy Implementation Analysis Strategic Capability Current Objectives Diagnosis Decision Implementation A simplified view of the process The Past Analysis The Future Key Issues Strategic Options Strategy Implementation From past to the future • The end-point of the analysis explained in Semester 1 was the diagnosis…

Words 724 - Pages 3

Essay on Marketing

gwragragrwagrewagrweagrwegaggssd`gragsragrawbrwgbrrwbah wdkjb,research of the market, which will save money and allow the business to meet its growth objectives. From 1990 onwards, Coca-Cola increased its market share even greater and secured its dominance using market penetration. They did this by adding many new brands to the company’s line up through acquisitions of other companies [2]. Their market penetration technique was very successful - profit between 1990 and 1999 nearly doubled from…

Words 1259 - Pages 6

Strategic Management Essay

range 40 to 49%. Corporate Strategy UGB319 Comparison of Two Models 2 CONTENTS Introduction……………………………………………………………………………..3 Overview and Critique of Theory 1 Overall Cost Leadership…………………………………………………………… 4­7 Differentiation……………………………………………………………………….. 7­9 Focus…………………………………………………………………………………....9 Overview and Critique of Theory 2 Market Penetration………………………………………………………………….. 10 Market Development………………………………………………………………… 11 Product Development…………………………………………………………………

Words 3313 - Pages 14

Kodak Digital Imaging Strategy

Kodak´s digital imaging strategy was to develop a transitional development from a chemical photo company to be the leader of a digital high-tech imaging business. To do this Kodak hired George Fisher as the new CEO, this was a strategic move because he had experience in the field of R&D and he had previously transformed the strategy of Motorola and Kodak was looking to do the same. The strategy was decided in the context of the situation which the firm was facing. Even though, that during the 1990´s…

Words 1032 - Pages 5

Introduction IBM International Business Machines Corp Essay

multinational industrial information, now has more than 20 million employees worldwide, operations in over 150 countries and regions. This report is to analyze and investigate the business culture and strategy of IBM.It has four sections including External environment,Organization culture,Business strategy and change.It analyzes the SWOT and PEST and some management problems for IBM。 1.0 External Environment 1.1 PESTLE analysis PEST is a kind of Macro-environmental analysis model of the…

Words 3413 - Pages 14

The Global Importance And The International Marketing Strategies Applied By Emerging Multinationals

global importance and the international marketing strategies applied by emerging multinationals -- INTERNATIONAL MARKETING -- Abstract: This paper focuses on the emerging multinationals that composed of two parts: The global importance, especially the importance of economic globalization to the development of emerging multinationals, and how emerging multinationals contribute to the development of global economics; the strategies applied by emerging multinationals, how they strengthen…

Words 1614 - Pages 7

Essay on Economic Development Strategies

Economic Development Strategies Economic development theories have influenced practices, especially government’s strategies to enhance development. Generally speaking, government, and in particular states and localities, use three strategies to stimulate economic development: Industrial recruitment is primarily a locational approach by which governments subsidize businesses to lure more investment into their jurisdictions or to prevent indigenous firms from leaving. Despite the political controversies…

Words 313 - Pages 2