Essay on Market Research and SWOT Analysis Speach

Submitted By nina0111
Words: 1635
Pages: 7

W3 A1 – Market Research and SWOT Analysis Speech

The five questions I answered for the five companies I chose to research are as follows;
1. What is the history of this company?
2. How financially stable is this company?
3. What is the size and growth rate of the company?
4. How many employees do they have?
5. What do other employees say about this job?

The five companies I chose to research with their answers are as follows;

1. Delta Airlines was created as Huff Daland Dusters Inc. on May 30th 1924. This was originally a aerial crop dusting operation formed with Huff-Daland Duster who was deployed to combat the boll weevil in 1925. The company then moved to Monroe, LA in 1925 and Collett E. Woolman, one of the original directors, bought the company on September 13th 1928 and renamed it to Delta Air Service.

It became a passenger air carrier on June 17th 1929, from there, Delta by adding additional routes and the acquisition of other airlines. They replaced propeller planes with jets in the 1960s and crossed the Pacific Ocean in the 1980s.

The logo for Delta was unveiled din 1959, it is reminiscent of the swept-wing design of the DC-8 airplanes. People ten to call it the widget logo because of the 3d triangles.

The headquarters can be found in Atlanta GA and the 1940s headquarters are the oldest surviving buildings of the Atlanta airport, which is now designated a Historic Aerospace site in 2011. Delta airlines currently has roughly 80,000 employees including roughly 800 fleet members.

Delta airlines is very financially stable in regards to it was reported to have made $37.773 billion dollars in 2013. (Delta Airlines, 2014). Their stock is currently at $46.23, up .50 (1.09%) as of April 21st at 4PM EDT.

They showed quarterly revenue growth in the first quarter with 5.29% from the first quarter a year ago to $9.39 billions. Outperforming overall market revenue growth from 2.58%. Delta’s average annual sales growth is 7.54%.

According to real employees at Delta airlines via Glassdoor submissions, employees give Delta an average of a 4/5 star rating and 84% of them would recommend to a friend, 90% of the reviews approve of the CEO – Richard H. Anderson and 78% give positive business outlook. (Glassdoor.com)

2. The second company, Kiewit Corporation, is an employee owned Fortune #00 contractor that is based in Omaha, Nebraska. It is one of the largest contractors in the world.

The company was founded in 1884 by Peter Kiewit. His son, also named Peter headed the firm from 1924 until he passed away in 1979. While he was head of the firm, Kiewit became one of the largest construction companies in the world. Walter Scott Jr was elected to the Kiewit Sons’ Inc board in 1964 and in 1979 he was elected president. That was the start of a nation wide fiber optic network which later spun off as Level 3 Communications – which then became the formal successor corporation to the original Peter Kiewit Sons’

Kiewit Corp is sub divided into regional companies/divisions then again sub divided into geographical districts. Each company is employee-owned and long-term employees are often compensated with shares of the corporation. Most divisions operate under union contracts for non-managerial labor. However most corporate decisions are made by field office executives yet most administration is centralized in the corporate offices of Omaha.

Kiewit Corp is financially; their revenue from 2012 was 12,338.0 million. Sales hitting 11.83 billion dollars in year end 2013.

The growth rate at Kiewit includes Kiewit Australia experiencing substantial growth and expanding their presence throughout Western Australia. This growth is creating exciting career opportunities for people interested in diversifying their career with Kiewit. (Kiewit.com, 2015) They state “By joining Kiewit, you will be entering a world of endless opportunities. You’ll be part of a fast paced environment, work on challenging projects and uphold our high…