The new 24 hour long lasting everyday foundation by ANDREA, it’s the latest skin perfection makeup in the market. It creates a flawless, beautiful and healthy complexion while healing and nourishing dull, dry and wrinkled skin. This amazing new product will give woman the confidence that they passionately seek, it will enhance their natural beauty and it will make them look and feel very attractive. That is what the ANDREA’s new ad wants the consumers to see and believe, it targets the most common issues that woman have and it gives a clear and simple solution for it. Andrea has developed a new marketing strategy for the launch of the new 24 hour long lasting makeup foundation. The company used advertisement techniques and media conventions as a part of it. The first advertisement technique is the celebrity endorsement; 3 famous and popular actresses have been hired to be the face of the new product. These actresses come from different ethnicities so that the product carters to a wider audience. Because of these women careers, the product will get a bigger media exposure and most consumers will make the assumption that if they use the same product as the celebrities, they too, could be like them. The second advertisement technique used is scientific data and statistics. In the brief introduction written in the magazine ad, its mentioned that scientist have created a new formula that fights and solves major issues that most woman have their skin; it also states that the product has been matched, tested and approved to satisfy different ethnicities skin tones and types. Although this information may be inaccurate, most consumers would be convinced by it. This scientific information could also allow the new product to become a higher competitor in the beauty market. Furthermore, the third advertisement technique used is “weasel words”. The ad of the company and the product it’s filled with ambiguous words that exaggerate the results that the product might give. Words such as “juicy, flawless and perfect” are used to attract the attention of the consumers, so that they can create a mental image of what the results would be in each of them. In the other hand, ANDREA has also used both the technical and written conventions to capture the targeted consumer’s attention. The technical conventions include the camera angles, the lighting and the digital software used after the shooting of the ad. The camera angles were fixed on the actress’ face so that…
an overall plan in place, a company can set particular targets and monitor its progress towards reaching them. Targets can vary from a sales target and/or a profits target.
I am going to discuss in this assignment how two organisations use marketing techniques to market their products. The two Companies I will look at is TESCO and ASDA, both in the supermarket chain they serve over 70 million customers daily.
Ansoff’s Product/Market Matrix
The Ansoff Matrix, designed by Igor Ansoff, classifies…
skilled and trained in this sector and I have also got a really sharp and creative business mind, hence giving me an edge over others for my future career. I would like to be associated with a business such as Audi in the future with a job in the marketing/management department due to the passion I have of cars and the subject itself, business.
I am currently employed at McDonalds where I work 20-22 hours on average a week, as part of a growing business. Back in year 10 at HCC, I did work experience…
Marketing is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer.
From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns…
Jobber, 2006). The emphasis for this thesis will be television advertisements, because of the many elements of television, sound, colour, sight and motion that aid the presentation of the message. Also the fact that Brassington and Pettitt (2000) argue that television is better for creating an advertisement message with emotional appeals, contributes to our concentration to television advertisements. The degree of television advertisement standardization/adaptation at the international level refers…
I am a Marketing Director; my marketing agency has gained two new clients, Alton Towers and Cadburys. This means that I will have two new marketing assistants which will both help each company market their products and make the individual businesses as successful as you can. I will include a new training pack which will give information on the marketing techniques used by both these companies, this will include how they already market their products and services, as well as what techniques they use…
Marketing Techniques Research
The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
Brand Positioning is importantly needed in Market Research as it differentiates the advantages strategies. Every brand has somehow a sort…
Comparison of Marketing Techniques
Market Development is when a company markets an existing product to a new market.
Similarities between Kellogg’s and Enterprise Rent a Car are that they are both market leaders which means that they are the company within the market that they sell to who sell the largest quantity of products.
Differences between Kellogg’s and Enterprise Rent a Car are the customers they sell their products to because…
P1: Describe how marketing techniques are used to market products in two organisations
Tesco has a well established and reliable strategy for growth, which has allowed them to strengthen their business and drive expansion into new markets.
The underlying principle for the strategy is to expand the range of business to allow them to deliver strong sustainable long-term growth by following the customers into large expanding markets such as financial services, non-food and…