Marketing and Business Report Essay

Submitted By crashfistfights
Words: 3195
Pages: 13


The Faculty of Business
Course Code/ID:

Course Title:

Introduction to Marketing
Teaching Location:

Mt Helen

Semester 2 2014



Credit Points/
Progress Units:



Adopted Reference Style


1.1 Student Responsibility
It is the responsibility of every student to be aware of the requirements for this course, and understand the specific details included in this document.

For full details of programs and school procedures, please refer to the University handbook ( and Faculty Programs Handbooks available at

Students should be aware of the content of the handbooks, particularly:

Special Consideration process and forms
Assignment Coversheet
Submission of tasks and assignments
Grading codes
Appeal process
Unsatisfactory progress - Early Intervention

1.2 Staff

The most appropriate contact is your teacher. If necessary they will contact the Course Coordinator at the University.

Angela Higgins



Email: Office:


1.3 Consultation Hours
Tues 2.30-4.30, Wed 9.30-10.30, Thurs 9.30-11.30

1.4 Prescribed Text
This course will be conducted on the presumption that students have a copy of:

Lamb, C., Hair, J., McDaniel, C., Summers, J. & Gardiner, M., (2013), MKTG2 (2nd Asia-Pacific Edition), Cengage, Melbourne

1.5 Plagiarism
Plagiarism is presenting someone else work as your own and is a serious offence with serious consequences. As set out in the University Regulation 6.1.1, students who are caught plagiarising will, for a first offence, be given a zero mark for that task. A second offence will result in a failing grade for the course(s) involved and any subsequent offence will be referred to the Student Discipline Committee. Student must be aware of the University Regulation 6.1.1 Student Plagiarism, available at . The link to the library website for more information is:

Students must: fully reference the source(s) of all material, even if you have re-expressed the ideas, facts or descriptions; acknowledge all direct quotations; and not submit work that has been researched and written by another person

Students will be informed of submission requirements for assignments, particularly if submitted through a task assessment drop box in UBOnline/Moodle.

1.6 Late Submission
Assessment tasks submitted after the due date, without prior approval/arrangement, will be penalised at 10% of the available marks per day. Requests for extension of time must be made with the lecturer concerned and based on Special Consideration guidelines

1.7 Course Evaluation
We welcome feedback as one way to keep improving this course. Students are encouraged to provide course feedback through eVALUate, the University’s online student feedback system. eVALUate will be accessed during Weeks 10 and 11 by the Student Survey dashboard system using UB student user names and passwords.

1.8 Moodle
Moodle is used to host course resources for all courses. Students can download lecture and tutorial notes to support class participation. Students login to the Moodle at


The objective of this course is to introduce students to the fundamental principles and practices of marketing and to develop an ability to