Marketing and Business Report Essay

Submitted By crashfistfights
Words: 3195
Pages: 13
Open Document
School/Portfolio:

The Faculty of Business
Course Code/ID:

BUMKT1501
Course Title:

Introduction to Marketing
Teaching Location:

Mt Helen
Semester:

Semester 2 2014
Prerequisite(s):

Nil
Corequisite(s):

Nil
Exclusion(s):

Nil
Credit Points/
Progress Units:

15
ASCED Code:

080505

Adopted Reference Style
 APA

1 COURSE ORGANISATION:

1.1 Student Responsibility
It is the responsibility of every student to be aware of the requirements for this course, and understand the specific details included in this document.

For full details of programs and school procedures, please refer to the University handbook (http://federation.edu.au/students/essential-info/publications/handbook) and Faculty Programs Handbooks available at http://federation.edu.au/faculties-and-schools/faculty-of-business/the-business-school/current-students

Students should be aware of the content of the handbooks, particularly:

Special Consideration process and forms
Assignment Coversheet
Submission of tasks and assignments
Grading codes
Appeal process
Unsatisfactory progress - Early Intervention

1.2 Staff

The most appropriate contact is your teacher. If necessary they will contact the Course Coordinator at the University.

Lecturer
Tutor
Name:
Angela Higgins

Phone:

Fax:

Email: angela.higgins@federation.edu.au Office:

Web:

1.3 Consultation Hours
Tues 2.30-4.30, Wed 9.30-10.30, Thurs 9.30-11.30

1.4 Prescribed Text
This course will be conducted on the presumption that students have a copy of:

Lamb, C., Hair, J., McDaniel, C., Summers, J. & Gardiner, M., (2013), MKTG2 (2nd Asia-Pacific Edition), Cengage, Melbourne

1.5 Plagiarism
Plagiarism is presenting someone else work as your own and is a serious offence with serious consequences. As set out in the University Regulation 6.1.1, students who are caught plagiarising will, for a first offence, be given a zero mark for that task. A second offence will result in a failing grade for the course(s) involved and any subsequent offence will be referred to the Student Discipline Committee. Student must be aware of the University Regulation 6.1.1 Student Plagiarism, available at http://www.federation.edu.au/__data/assets/pdf_file/0005/44996/r6_1_1plagiarism.pdf . The link to the library website for more information is: http://www.federation.edu.au/library/assignment-and-research-help/referencing

Students must: fully reference the source(s) of all material, even if you have re-expressed the ideas, facts or descriptions; acknowledge all direct quotations; and not submit work that has been researched and written by another person

Students will be informed of submission requirements for assignments, particularly if submitted through a task assessment drop box in UBOnline/Moodle.

1.6 Late Submission
Assessment tasks submitted after the due date, without prior approval/arrangement, will be penalised at 10% of the available marks per day. Requests for extension of time must be made with the lecturer concerned and based on Special Consideration guidelines http://policy.federation.edu.au/student_services_and_administration/enrolment/special_consideration/ch01.php

1.7 Course Evaluation
We welcome feedback as one way to keep improving this course. Students are encouraged to provide course feedback through eVALUate, the University’s online student feedback system. eVALUate will be accessed during Weeks 10 and 11 by the Student Survey dashboard system using UB student user names and passwords.

1.8 Moodle
Moodle is used to host course resources for all courses. Students can download lecture and tutorial notes to support class participation. Students login to the Moodle at https://ubonline.federation.edu.au/login/index.php.

2 OUTCOMES:

The objective of this course is to introduce students to the fundamental principles and practices of marketing and to develop an ability to
Show More

Related Documents: Marketing and Business Report Essay

Mr Greg Essay

| Galactic Marketing | BSD110 ACCOUNTING Semester 1, 2013 REPORT The object of this report is to assist students to develop critical thinking skills and business report communication skills by writing a short business report. This report is to be written after completing the accounting practice set. You (the student) are the accountant for Galactic Marketing and you will be writing this report to the owner of the business, Mr Alex Trang, to assist him with decisions he must make regarding…

Words 401 - Pages 2

Global Marketing Plan To Support The Launch Of Your Chosen Brand In India

RESIT ASSIGNMENT INSTRUCTIONS: Module Title: Global Marketing Management Module Code: MOD003470 Level: 7 Academic Year: 2014/15 SEM: 2 Module Tutor: Sandie Deshpa Submission Date: 17:00hrs on the 14.07.2015. Background: You are employed as a Global Marketing Consultant and have been asked by your Senior Vice President of Marketing to prepare a management report that addresses the following global marketing issues pertaining to the launch of your chosen brand in India…

Words 984 - Pages 4

Essay Business Writing Rtw

Online Retail Marketing By: Anatoly Denisov Report assignment: Topic 6: RTW1 School: Western Governors University Date: 12/31/2012 Anatoly Denisov Online Retailing Marketing Western Governors University (WGU) Business Research & Writing (RTW1) FTI Consulting Inc. December 20, 2012 Tables of Contents: Executive Summary……………………………………………………………………..1 Introduction……………………………………………………………………………...1 Advantages of Online retail Marketing…………………………………………………

Words 4817 - Pages 20

Unit 9 P2 Guidance Essay

achieve P2 Thursday 18th December BTEC Business P2 Criteria Explain the role of promotion within the marketing mix for a selected product/service 1. We need to provide some reasons and go into detail 2. Promotion’s connection to the other parts of the marketing mix 3. Focus on one product from a business What the examiner recommends • For P2, the activity may be connected to the promotion of a selected product as part of the application of the marketing mix as organisations select price points…

Words 371 - Pages 2

BSBMKG508A R1 Essay

BSBMKG508A Plan direct marketing activities Revision Number: 1 BSBMKG508A Plan direct marketing activities Date this document was generated: 27 May 2012 BSBMKG508A Plan direct marketing activities Modification History Not applicable. Unit Descriptor Unit descriptor This unit describes the performance outcomes, skills and knowledge required to plan direct marketing activities that match organisational objectives. No licensing, legislative, regulatory or certification requirements apply to…

Words 1278 - Pages 6

Marketing and Internal Marketing Audit Essay

Business and the Business Environment FC009 Summer 2013 The Marketing Plan Below you will find the heading for a framework to aid you in preparing the group coursework report. It is strongly recommended that you read the course text-book, the recommended supplementary book list and any relevant academic/professional resources in order to learn about the marketing planning process and framework in more detail, as the information included here is meant to serve as an introduction/overview…

Words 639 - Pages 3

Essay about Segmentation and Target Market

Market XXXXXXX MKT/571 - Marketing November 22, 2014 xxxxxxxxx Segmentation and Target Market In business marketing, market segmentation and targeting specific markets aids organizations by reducing the risks involved in decisions of how, where, when, and with whom the brand, product, or service will be advertised, directed, or promoted to. Positioning the product or service to the accurate target while controlling the marketing budget are tactics used by marketing professionals to assure…

Words 1472 - Pages 6

Report: Marketing and Ceco Equipment Essay example

Report on Abc Corporation Abc Corporation is a company which started in April of 2003. The Business has been on a positive upward growth since its first year with only one mediocre year which was in the global economic crisis. The Company is privately owned by the Joe Smith and he has recently brought his sons into the business as of 1 April 2012. The Company’s business model is made up of three fronts or customer segments. These are branded as Ceco Equipment, XYZ Machinery Rentals and EXCo…

Words 1457 - Pages 6

Unit 2 P4 1 1 Essay

will be writing about the different types of information systems and also write about the functions and features these different types of information systems have. The information systems I will be writing about: Management Information System (MIS) Marketing Analysis Human Resources Financial Competitor The features I will be writing about: Data People Hardware Software Communication/data flows The functions I will be writing about: Input Storage Processing Output Control and feedback loops Closed and…

Words 1484 - Pages 6

Questions When A Marketing-Information Management Systems

Questions Ethan 9. When a marketing- information management system compares financial information from one time period with the financial data from another time period, it provides a picture of the business’s. A. Competition B. Situation analysis C. Sales forecasts D. Profitability 11. One advantage to marketinginformation managers of using the internet to do research and gather data is that the process is. A. Inexpensive B. Restrictive C. Regulated D. Protected 12. So a business can retrieve current…

Words 680 - Pages 3