Case 2 : Aqualisa Quartz : Simply a better shower 1. Executive summary
Aqualisa launched an innovative shower in 2001, called the Quartz shower but the success wasn’t immediate. At present, the most important goal for Aqualisa company is to increase its new showers in terms of units and profit. But the main impediment is the lack of awareness about this brand from consumers and the reluctance from plumbers about adopting this shower. In order to cope that, the best solution is to develop Aqualisa’s advertising campaign.
Current situation: In May 2001, Aqualisa launched its new shower called Quartz shower. According to Harry Rawlinson, the managing director of the company, the …show more content…
* Plumbers * Set up a direct marketing and an operational marketing in which we will invite plumbers to showrooms, meet them face-to-face in order to let them know about our products. During these meetings, we could show them the Aqualisa’s new products and demonstrate them how easy and