Essay on Marketing Assignment

Submitted By Loknath-Reddy
Words: 7164
Pages: 29

INTRODUCTION:
Despite of growth in India in its economy, the educational system in India is lacking the technology in teaching methodology. The statistics says that the 400 millions of total Indian population are illiterates and out of that 75% are living in rural areas. Speaking about the educational system a lot of innovations should be incorporated in the system to boost the quality of education in India.
Currently Indian educational system emphasizes on exam oriented and marks driven learning process and following direct teaching methods called as “Factory approach”. This kind of learning platform can’t build the skills of innovation, critical analysis, questioning. Moreover, it can’t generate curiosity to learn in children. This process of learning leads to the mechanical knowledge and students just focus on getting through the exams. On the top of that, there are little chances of developing practical skills in the relevant fields. (Jhunjuwala, n.d.)
Many studies suggest that use of technology in the teaching process brings the better outcomes in children. When the teachers identify technology as tool of problem-solving, the way of teaching can be changed. Integration of technology in to teaching process changes the factory approach to constructive approach. Multimedia and technology creates the platform for interactive learning which stimulates the interest to learn in children. Technology also helps the students develop following skills:
Effective planning, thinking critically and creativeness
Communication skills that meet the presentation and interpersonal needs
Understanding of cross cultures
Making decisions and visualization
Applications of technology like using right tool for right task http://www.edutopia.org/technology-integration-guide-importance (Jhunjuwala, n.d.)

B) Situation analysis:
1) Country analysis:
Trade and economy situation in India:
Indian economy and outside exchange are nearly interlinked. The early approach activities went for liberalization of India's remote exchange, the outward looking exchange arrangement measures reported in 1991 imprints the start of another period in India's outside exchange. The aggregate estimation of India's stock fares expanded from US $ 1.3 billion in 1950-51 to US $ 251.1 billion in 2009-10. The extents of high esteem and separated items have expanded our fare wicker container. The piece of exchange is currently overwhelmed by produced merchandise and administrations. Despite the fact that the slow liberalization had grabbed exchange development, the exchange shortfall has augmented a great deal all the more after the changes. The exceptional bring up in the cost of oil in 2008 skyrockets our import bills however the fare segment has not been influenced such a great amount amid the late face of worldwide stoppage. Hence, India's potential in exchange is extraordinary, however the difficulties are additionally bounty.

Indian economy and outside exchange have progressed beyond anyone's expectations in quality terms from the time of picking up freedom in 1947.the aggregate estimation of stock fares expanded from US $ 1.3 billion in 1950-51 to US $ 178.75 billion in 2009-10. India's exchange development has been powerful at 20 percent in addition to since 2002-03.indian economy and outside exchange has demonstrated advancement post liberalization. While India' exchange development has a solid relationship with world exchange development especially in two time period, first after the 1990 changes and second after 2003. India received import substitution procedure before the changes to ensure its household businesses by forcing high duties and quantitative limitations on imports. After the liberalization India received fare advancement procedure just to advance its fare to build its outside trade income. It was amid the eighties that the administration attempted expansionary monetary and financial strategies. Anyway this quick development was backed by a vast…