Marketing by Social Media Essay

Submitted By hollyyuan
Words: 678
Pages: 3
Open Document
MARKETING BY SOCIAL MEDIA This report is about marketing that hide in social media; analyze the reasons that choose social media to marketing. Technorati’s 2013 Digital Influence Report proved that consumers are reading blogs and listening to what the blogger has to say about the product before making any purchasing decisions. In fact, research showed that blogs are now the third most influential digital resource – coming in just behind retail and brand sites. Why PR companies or brands do not just hire superstars or beautiful models to be their spokesman,? What is the advantages of marketing by social media? 1. The power of social media is becoming stronger. Blog readership is anticipated to grow steadily over the next several years. Today, 113 million U.S. Internet users read blogs on a monthly basis. By 2014, it is estimated that this number will grow to 150 million (eMarketer). Given the current and future prevalence and readership of blogs, marketers have zeroed in on bloggers as potential beacons of earned media. With marketing efforts increasingly centered on blogs, whether internet users trust bloggers and why has become increasingly important. An influential blogger can get more than tens of thousands visits when he post a new article，that means lots of people can get the information and perhaps they will forward the article to others to make more people know that. For example, if you create a new brand, but you have not enough money to make advertisement in traditional way, you can looking for a famous blogger let her dress in your cloth and take a shoot, post to the social media, in a very short time, there will have lots of people asked what is the brand of your new dress? Where can I get it? How much is it? It may form a trend in the Internet. 2. Low price. Compare with the fee pay to the superstars, the fee pay to several bloggers are much cheaper, so marketing by social media is a good first step for some small business. 3. Consumer Psychology, some customers will trust bloggers more than commercials, because they think blogger are also customers just like themselves. Looking at blogs specifically, the Invoke Solutions study found that 64 percent of U.S. frequent social media users completely or somewhat trust blog posts by someone they know, and 22 percent completely or somewhat trust blog posts by someone they don’t know. According to eMarketer, nearly half of online adults who read blogs trust the information provided by blogs and a little less than half would recommend a product or service based on a blog post they read. 4. The information will go to the
Show More

Related Documents: Marketing by Social Media Essay

Social Media Marketing

Social Media Marketing/Networking Joseph Creighton Alexander Urisko Social networking sites are very popular amongst individuals all over the world nowadays. The online social network is composed of several large well known top social networks such as Facebook, Twitter, Youtube, and LinkedIn. These social networking websites create an online community of Internet users, each offering different advantages of social networking to its many members. There are three common advantages of social networking…

Words 2937 - Pages 12

Social Media in Marketing Essay

insight into the role that social media marketing can play in a business’s marketing strategy and hence should organisations employ such a strategy for a competitive advantage over other competing firms? According to Douglas Idugboe building a social media marketing strategy is one of the basic building blocks to leveraging social media for your business.(6) There is an ever-growing interaction between networks and business’s and increasing participation of users on global social net-working sites, Facebook…

Words 830 - Pages 4

Essay On Social Media Marketing

Social Media Marketing (SMM) is the buzz word these days. The business is barely a couple of years old but has changed the way businesses and labels promoted themselves. Marketing is a subject that keeps seeing new challenges rapidly. Social media was launched as a means to stay in touch with your loved ones but now it is a great deal more than just that and ignoring the prospects of Social Media Marketing at present will only be lethal for brands. This era can be termed as Social Media period…

Words 447 - Pages 2

Essay on Social Media Marketing

November, 2013 Social media was always viewed as a form of communicating with others through instant messaging and blogging. It wasn’t until several years ago people started seeing social media as a marketing tool. Social media in marketing is a quick and simple way to share a business’s information such as advertising, and products or services available to consumers. Targeted Advertising is becoming a major role in social media marketing. The large amount of people who use social media is significant…

Words 2859 - Pages 12

Essay Social Media and Marketing

consumers. In our current technology based society, businesses need to reach out to the consumer through the use of social media. In the year 2012, approximately 56% of people with access to a computer used some sort of social media (statisticbrain.com). With an immense amount of people using social media on a daily basis, companies can contact consumers through ads, commercials and social networks. With the total number of Facebook users at 1.2 billion people, businesses can ultimately reach a substantial…

Words 1032 - Pages 5

Social Media -Marketing Essay

What is Social Media http://en.wikipedia.org/wiki/Social_media#Impacts_on_history_and_memory Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.[1] Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange ofuser-generated content…

Words 2462 - Pages 10

The Importance Of Social Media Marketing

The core of the business in this 21st century era lies in marketing. It can be can be considered as the heart of business .marketing can be called as an art by some but it is purely science. Most aspect of the successful business depends on this science of marketing. Marketing is huge ocean which covers advertising, public relation, promotions and sales.AS marketing is the core of business, so as advertising is the core of marketing, where you get to introduce the product to the customers. The advertising…

Words 1453 - Pages 6

Essay about Marketing: Marketing and Social Media

When considering this quote from a marketing perspective, it reinforces the concept that a company, its management team, and employees must thoroughly familiarize themselves with the needs and wants of its customers. In addition, if that company wants to stay relevant in the market place, it must find a way to provide for those needs and wants without sacrificing the general objectives of the company. During times of hardship, market oriented companies have to sometimes remind themselves of what…

Words 863 - Pages 4

Essay Research: Social Media Marketing

The Pepsi Refresh Project: Viral Marketing The reasons Social Media Marketing has become exceedingly popular among business of all sizes. Marketing has always been a very important element of business. Successful companies have become a great sheer basis of effective marketing strategies. In the era of huge completions in the market you see many organizations and companies are going great length to advertise and publish their products to gain valuable customers and clients loyalties. And according…

Words 3063 - Pages 13

Google: Marketing and Social Media Essay

Radian 6-A Brand Marketing Information Exchange Platform Written by Austin E. Bowen University of Maryland University College Marketing 310 Ms. Keller 22 June 2013 The far reaching ability of social media has catapulted the exchange of consumer information in both positive and perhaps more common negative light. With the rapid exchange of product and service information, the consumer is well aware of immediate market and product conditions and those products effect on individual consumers…

Words 1012 - Pages 5