Essay on Marketing Campaign For Brazil

Submitted By NessaFay
Words: 4337
Pages: 18

Contents
1. Introduction ………………………………………………………………………………2
2. Facts of Brazil ……………………………………………………………………………4
2.1. Faith Model ………………………………………………………………………….4
2.1.1 Facilities …………………...…………………………………………………4
2.1.2 Attractions ……………………………………………………………………5
2.1.3 Infrastructure ……………………………………………………...………….6
2.1.4 Transport ……………………………………………………………………..6
2.1.5 Hospitality ………………………………………...………………………….6
2.2 Brand …………………………………...…………………………………………….6
2.3 Positioning ……………………………………………………………………………7
2.4 Promotional Activity ……………...………………………………………………….7
2.4.1 Rio de Janeiro …………………………………………………………………..7
2.4.2 Olympics ………………………………………………………………………..7
2.4.3 Parintins Folklore Festival ……………………...………………………………7
3. Identify Target Market…………………………………………………………………….8 3.1.1 Youth Market ……………………………………………………………………8 3.1.2 History and Culture Market ……………………………………………………..8 3.1.3 Sport Fan/ Athlete Market ………………………………………………………8
3.2 Competitors …………………………………………………………………………...8
3.3 Point of Difference ……………………………………………………………………8
4. Proposed Promotional Item to Target Market …………….………………………….......9
4.1 Objectives …………………………………………………………………………….9
4.2 Destinations ………………………………………………………………………….11
4.3 Incentives ……………………………………………………………………………12
5. Evaluation Process ………………………………………………………………………12
6. Conclusion ………………………………………………………………………………13

1.
1. Introduction
Brazil is located on the east side of South America and borders a copious amount of other South American countries such as Colombia, Peru, Bolivia, Paraguay, Uruguay, and Argentina. Backing off onto the Atlantic Ocean, Brazil gains the advantage of sustaining stunning Beaches. Brazil consists of 26 states, one federal district, and a multitude of cities; one of those being Brasilia: the capital of Brazil located in the South East part of the country.
Being the largest country in South America, and the fifth largest country in the world, The U.S. Factbook estimates that Brazil is the sixth largest economy in the world. ("Brazil Strives for Economic Equality," n.d.) Residing in nearly half of the continent, Brazil is 8,511,965 sq. Kilometres (3,286,488 sq. miles). Estimated in 2012, the population of Brazil was 205,716,890.
Portuguese is the main language of Brazil which is the only country to speak the language in the Americas. The religion of the country varies with the majority being Roman Catholic/Catholic which is very much incorporated into the culture. However, religions such as protestant, Methodist, Episcopal, Pentecostal, Lutheran, and Baptist still have a very minor presence with in the country.
Brazil’s climate allows the marketing time frame to be all year round. Opposite of North America and Europe, winter lasts from about June to August and summer lasts roughly from December to March and can reach as high as 45 Celsius. Summers and can be accompanied by frequent rain showers and heavy humidity. Though the weather differs city to city, the tropical and subtropical climate still allows for visitors all year long allowing the tourism industry to boom.
The Tourism industry has recently expanded since The FIFA World Cup 2014. The mega event attracted tourists worldwide from 186 countries, 62% of which visited the country for the first time. The government expected that these tourists will inject R$ 6.7 billion in the economies of the 12 host cities. ("World Cup Portal ," n.d.) With the millions put into the infrastructure for the soccer stadiums, the four weeks of soccer will benefit Brazil for years to come. This was Brazils welcome to the world. Because of impact of the FIFA World Cup this year, and the 2016 Olympics, Brazil will be seen as a safer destination. Rio de Janeiro and Sao Paulo are two of the most visited cities in the country, resulting in Brazil being the most visited country in South America. With nearly six million international visitors in 2013, Brazil is the largest tourism destination in South America. ("FIFA World Cup 2014: Tourism in…