Essay about Marketing Cat

Submitted By scholl11
Words: 476
Pages: 2

Student Name||MKTG 131|
What is marketing? Is the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client.|
Is marketing important to you? Please explain why or why not? Marketing is important to me because 1. It affects almost every aspect of our daily life, the choices we have among goods and services we buy, the stores where we shop, and the radio/TV programs we watch. 2. It offers many exciting and rewarding career opportunities. And finally, 3. Is because it plays a big part in economic growth and development. |
List the elements of a Marketing Strategy –1. Target market-fairly homogeneous group of customers to whom a company wishes to appeal. 2. Marketing mix-the controllable variables the company puts together to satisfy this target group.(product, place, promotion, price)|
Do marketing concepts apply to “not for profit” situations? Give an example –yes, profit is the objective fro most business firms, but other types of organizations may seek more members or acceptance of an idea. Customers or clients may be individual consumers, business firms, nonprofit organizations, government agencies, or even foreign nations. While most customers and clients pay for the goods and services they receive, others may receive them free of charge or at a reduced cost through private or government support.|
Your objective in this marketing class this semester? To learn more about marketing and how it works, to pass this class. |
List three external factors a marketing manager needs to consider when making decisions-1, planning marketing activities, 2, directing the implementation of the plans, and 3, controlling these plans.|
Explain a macro – micro dilemma. The marketing concept is so logical that its…