Name:____MARIANA URENA_ _ (First) (Last)
Research a company that you feel is meeting all 3 elements of socially responsible marketing. Write a paragraph describing the company to me. Be sure to include:
Description of the company (2 marks)
What is their product or service? (2 marks)
How they meet the needs of their customers? (2 marks)
What are they doing to enhance society through good corporate citizenship? (4 marks)
The Coca Cola Company is one of the biggest companies in the world, with an excellent marketing and considered one of the best’s announcements and commercials.
Everything began in 1886 when a curious pharmacist named John S. Pemberton and her partner Frank M. Robinson create this amazing syrup in his neighborhood pharmacy, mixing carbonated water and deemed, and that’s how the famous beverage was created and named “Coca-Cola”.
One amazing fact about this company:
The first servings of Coca‑Cola were sold for 5 cents per glass. During the first year, sales averaged a modest nine servings per day in Atlanta. Today, daily servings of Coca‑Cola beverages are estimated at 1.9 billion globally.
Cola Cola is always finding the best ways “to make us smile”, that’s why all their campaigns are around the satisfaction or needs of their customers; “Happiness to us is anything that can bring a smile to someone's face. We're in the business of spreading smiles and opening happiness every day all across the world. We know we might not change the world over night, but if we can add just a few smiles to the world then we've done our job.”
This quote explained us how this company is committed in the satisfaction of the consumers, always looking for the best and always improving. But how the know our necessities? Well, that’s easy, you…