Marketing Mix Analysis Overview Established in 1954 as a home improvement and building products, Delta Faucet Company is a subsidiary of Masco Corporation. This company is one of the …show more content…
It also houses exquisite showrooms and display centers for the people that are abounded by physical marketing and the “touch and feel” of things. It is perhaps this strategy that is the most consistent with Delta Faucets.
Overall, Delta Faucet has been very pervasive in its marketing and promotional strategies. It has strived to make sure that it is chosen by the top-notch sector of the society by constantly dwelling on copyright technology and innovation. Delta Faucet projects itself as a brand that is for the elite; keeping this into view, it can be concluded that the price and promotional strategy of the product are well in tandem with the products image and nature (Pride & Ferrell, 2007). Delta Faucet needs no revision of its marketing strategy: it only needs to broaden its horizons. Turning from an exquisite product to a luxury product high in demand amongst wider elite would be a better strategy for the company – and this is what Delta Faucets should be eyeing for in the near future in order to stand out against its competitors in this fiery era of globalization and expand its profitability.
About Delta (2009). Delta Faucet Company: Who are We? Retrieved on December 15, 2009 from: http://www.deltafaucetcompany.com/company/whoweare.html
Etzel, M. J., Walker, B. J., Walker, S., & Stanton, W. J. (2000). Marketing.