Executive summary- Apple was established in 1976 as a computer company. However, in the last decade, Apple has expanded into a profound company that specializes in much more than just computers. In 2001, Apple broke the barrier with the iPod, eventually becoming the dominant market leader in music players. Also, after being noticed for their work. Apple then joined the phone industry in 2007. Manufacturing what they called the iPhone became one of the top selling smart phones. Apple is a consumer goods company also evaluating its value requires understanding its products and consumers. This would be very challenging where Apple competes with many different companies throughout the different industries it takes part in. Apple has established a unique reputation in the consumer electronics industry since it is flexible from its philosophy of comprehensive designs to its distinctive advertising campaigns. The unique characteristic about Apple is that it has a very strong customer base, which is extremely important in understanding Apple. Meanwhile, more press is associated with their CEO; Steven P. Jobs (Apple chief executive) who is seen as the architect of many of Apple's amazing products, and the reason for their success due to his presentations at Apple's media events that are electrifying and revolutionary. Given his superstar image, his status and health as Apple's CEO ties into how investors value Apple. For instance, earlier in the year there was an inaccurate report that he sustained a heart attack, and rumors flew through the internet, briefly dropping Apple's stock price 5%. Apple's major products are considered as iTunes, TVs, Macintosh computers, software iPod and recently iphone.
November 21, 2013
The Impact of Marketing in My Life
What is marketing? Marketing is an activity. Marketing activities and strategies result in making products available that satisfy customers while making profits for the companies that offer those products to the public. Marketing has impacted my life dramatically because I use a lot the four P’s at work and my personal life. The four “P’s” are Product, Price, Place and Promotion. Society can exist without Marketing, but Marketing…
In Class Essay
Arman Paymani April, 17 2014
Marketing companies have figured out that audiences associate products with a loss in life. Commercials are putting in a family and caring theme rather than their products. It shows the audiences that their products have the valve to bring equality, untied, and caring towards the family. For example, Apple and Tim Hortons are…
field of marketing research. Through the process of achievement I want to gain immense knowledge and skills so that I can contribute as much as possible in the society as well as in the organization. My life goal is to be work in every possible way for the betterment of the society and return back to the society. I have always been a keen social worker and will continue to remain so.
Marketing Research will support my career aspirations best as I aspire to make a career in it. Marketing research…
Critical evaluation of Product life cycle
The lifetime of a new product goes through consecutive stages from product introduction to market growth, market maturity and sales decline (Forrester, 1963). This progress is known as the product life cycle. It is related to the marketing changes and it is useful to use this model to analyze marketing mix and do strategic decision. This essay will provide a brief explanation of the PLC model and then review the development of the concept.…
I. Situation Analysis
A thorough analysis of the situation in which the firm finds itself serves as the basis for identifying opportunities to satisfy unfulfilled customer needs. In addition to identifying the customer needs, the firm must understand its own capabilities and the environment in which it is operating.
If the situation analysis reveals gaps between what consumers want and what currently is offered to them, then there may be opportunities to introduce products to better…
A bit of History……………………………………………………..III
Who we are and what we do…………………………...………..III
4. Marketing strategy development:
Designing an initial marketing strategy for a new product based on the product concept.
5. Business analysis:
A strategic or financial evaluation of the expected return on investment in a new product.
6. Product development:
Develop the product concept into a physical product to ensure that the product idea can be turned into a workable market offering.
7. Test marketing:
The stages of new-product…
Perceptual Maps in Marketing
Perceptual Maps in Marketing
The perceptual maps in marketing simulation involved a company called Thorr dedicated to the manufacturer of motorcycles. The company’s target market is the high end market composed of customer between the ages of 35-50 years old. Some of the key strategies the company has utilized to market its product is focusing on lifestyle and the quality of the product to provide a superior motorcycle for its clientele. The company currently controls…
“Aggregates potential buyers into groups that have common needs and will respond similarly to a marketing action” (Kerin et al, p. 174). Market segmentation breaks down the market into smaller groups to be more effective in marketing their product differently to each of them. Breaking down the market into smaller groups allows the company to see clearly what consumers are looking for in that certain market with the ultimate goal of increasing profit and…
Marketing Simulation Summary
Thorr Motorcycles Incorporation is worth $5 billion. This company manufactures motorcycles in many ranges, and creates more than 200,000 motorcycles a year. This company also licenses many programs to sell and advertise motorcycle shirts, leather goods, motorcycle shoes, toys, and other consumer items relating to motorcycles. This company provides dealer training, motorcycle rental, dealer software packages, and rider training.
Phase I the…