marketing map Essay

Submitted By l66998063
Words: 415
Pages: 2

marketing-map.co.uk

The Marketing Map

twitter.com/TheMMap

B2B CM 2011 | Original design by Jeremy Waite

PUBLIC
RELATIONS

EXHIBITIONS

PRESS RELEASES

TV

STORIES

CONFERENCES

MEDIA RELATIONS
AWARDS

iPLAYERS
PRODUCT
PLACEMENT

COMMENT
& OPINION

LIVE SEMINARS

VIDEO
CONTENT

PLACED ARTICLES

YOUTUBE

PUBLIC SPEAKING

LIFE CASTING

REVIEWS

CORPORATE SOCIAL
RESPONSIBILITY

FILE SHARING

RSS

CASE STUDIES

VIDEO
CONFERENCING

CINEMA

HOSPITALITY

SPONSORSHIP

GEOLOCATION
SERVICES

SOCIAL BOOKMARKING

WORD-OF-MOUTH
WIKIS

PRODUCT
LAUNCH

FLY POSTING

POINT OF SALE

CONSUMER CREDIT ACT
PCI COMPLIANCE
MRS (MARKET RESEARCH)

PROMOTIONAL
GIVE-AWAYS

TPS / CTPS
FINANCIAL SERVICES (FSA)

SINGLE
CUSTOMER
VIEW

TELESALES

ABC AUDIT

CONSUMER
INSIGHTS

TRADE MAGAZINES

DATABASE

EVENT

DIRECT

RELATIONSHIP

Marketing Routes

DATA MINING

WEBINAR

SPONSORED
LINKS

CUSTOMER
FEEDBACK

The Marketing Map is a tool to help plan your marketing communications strategy. The map isn’t designed to cover every available connection point, instead it provides an overview to help you understand which platforms are most relevant to your business.
If you are unsure where to start then focus on the platforms you currently use and follow their lines to see which other marketing channels are closely related.
Remember, the choice of channels should reflect your communication objectives and the audience you are communicating with.

How to use this map

CORPORATE
CULTURE

INVESTORS IN PEOPLE
SCREEN
CASTING

CRM

VIRTUAL

E-MAIL
INSTANT
MESSAGING

NETWORK COMPETITIONS
EVENTS
MEMBERSHIP
CLUBS

SMS
VOUCHERS

AFFILIATE

ASSOCIATIONS
PROMOTIONS
FEEDBACK FORMS

EMAIL

MOBILE
APPLICATIONS

NETWORK
MARKETING

FAX

E-BOOKS

E-COMMERCE

DIGITAL

ISO9000

SKYPE

VIRTUAL
TEAMS

CIPD

DEMOGRAPHICS

CORPORATE
PARTNERSHIPS

STRATEGIC
ALLIANCES

IN-HOUSE TRAINING
FREEMIUM

MOBILE

STAFF
TRAINING

TRADE PRESS

NEW SKILLS

DATA ENTRY

AFFILIATE

LIVE STREAMS
WHITEPAPERS

PROFILING

QR Codes

TEAM
BUILDING STRATEGIC
ALLIANCES

CELEBRITY
ENDORSEMENTS

PROFESSIONAL
QUALIFICATIONS…