Marketing has everything to do with the innovation, production, communication, delivering. Marketing deals with four philosophies, production, sales, marketing, and societal marketing orientation. These orientations help determine the direction a company or business follows. Production Orientation focuses on its ideas, what it is capable of providing or manufacturing for the society. Sales Orientation focuses on its high sales and high profits, and the technique to sale it to the customers. Marketing Orientation focuses on making customers happy and making profits at the same time. While Societal Marketing orientation focuses on selling the customers what they want and the same time preserving the environment. Marketing does not belong only to the marketing department, rather it it’s a team work; a collaboration from the top to the bottom of a company until it gets to the end user The business that came to my mind is the Apple business. I chose it because of their innovative ways. Apple follows the Production Orientation Philosophy. They are well known for their highly sophisticated, innovative products, and most of their recent products have received positive responses from consumers. They sold over one million pre-order copies before the launch of iphone 4s. Apple has created new innovative products, by utilizing the talents of their production teams. Although, Apple did not meet the consumer expectations at the early stage of their company.
What is marketing?
Consists of individual and organisational activities that facilitate and expedite satisfying exchange relationships in dynamic environments through creation, distribution, promotion and pricing of goods, services and ideas (Dibb, et al 2006)
Societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others (Kotler 2003)
Activity, set of institutions and processes for creating…
1 An Overview
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LO 1 LO 2 LO 3 LO 4
Define the term marketing 3–4 Describe four marketing management philosophies 4–7 Discuss the differences between sales and market orientations 7–12 Describe several reasons for studying marketing 12–13
“Marketing is too important to be left only to the marketing department.”
A FTER YO U FIN IS H T HIS C H A PTE R…
Elements of Marketing Processes:
There are many elements of marketing orientation but six of them chosen at the introduction will be discussed as follows:
Scope of Marketing
Integrated Marketing using various marketing concepts and philosophies which are rendered through a spectrum of orients that span several large domains, these include but are not limited to: Product Orientation, Sales Orientation, Market…
Principles of Marketing, 14e (Kotler)
Chapter 1 Marketing: Creating and Capturing Customer Value
1) All of the following are accurate descriptions of modern marketing EXCEPT which one?
A) Marketing is the creation of value for customers.
B) Marketing is managing profitable customer relationships.
C) Selling and advertising are synonymous with marketing.
D) Marketing involves satisfying customers' needs.
E) Marketing is used by for-profit and not-for-profit organizations.
Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.
From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating…
Marketing Exam 1 Review
Marketing – the activities, set of institutions and processes for creating, communicating, delivering and engaging offerings that have value for customers, clients, partners and society at large.
Exchange – people giving up something in order to receive something they would rather have.
Product orientation – a philosophy that focuses on the internal capabilities of the firm rather than the desires and needs of the marketplace.
Sales orientation – the ideas that…
In order for exchange to occur:
a/ a compjex societal system must be involved
~ organized marketing activities must also take place
jU a profit-oriented organization must be involved in the process
4/ money or other legal tender is required
e. each party must have something the other party considers to be valuable
Toyota found that consumers wanted cars to Iast Ionger and be more eiivironmentally friendly. GM, however.
enjoyed being the top U.S. car producer, and focused more on…