Marketing mix Essay

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3 MOBILE
NETWORK
MARKETING
MIX IN
PRACTICE
Group Presentation

COMPANY PROFILE


3 mobile is owned by Hutchison Whampoa and operates exclusively on the 3G network.



3 mobile was launched on 3rd March 2003 and within 32 months acquired 3.2 million customers.



Three was the pioneer in launching the 3G mobile technology in the UK.



Three thrives as the UK's fastest growing network and currently has nearly 4 million customers (www.three.co.uk).

DEFINITION OF MARKETING
MIX
The term marketing mix refers to the primary elements that must be attended in order to properly market a product or service. Also known as The 4 P’s of Marketing, the marketing mix is a very useful, if a bit general,

guideline

for

understanding

the

fundamentals of what makes a good marketing campaign (www.cim.co.uk).

PRODUCTS


Three mobile provides two services to its customers.



Mobile Services



Broadband Network Services



Three

mobile offers cheapest contracts to its customers in

comparison to the competitors such as Vodafone, o2, T mobile and
Orange.


Not only their Contracts are cheap but also includes unlimited data allowances and minutes with brand new smart phone deals
(www.three.co.uk).

3UK COMPETITIVE ADVANTAGES PRODUCTS


Comparatively the call charges, texts and video call charges of 3UK are lower and reasonable (www.three.co.uk).



3 mobile devices are in built with - email, instant messenger,
VoIP, social networking, maps and location.



Products such as their USB Mobile Broadband modems
("dongles") to enable even simpler ways to connect to the internet when you are on the move.

(http://www.tradetracker.com/gb/portfolio/view/ID/3637? returnURL=%2Fgb%2Fportfolio%2Fcampaign) PRICE ANALYSIS OF PRODUCT –
IPHONE 5

PRICE ANALYSIS OF PRODUCT –
SAMSUNG GALAXY SII

Pricing in Three


The price is the amount a customer pays for the product. The price is very important as it determines the company’s profit and hence, survival.



Adjusting the price has a profound impact on the marketing strategy, and depending on the price elasticity of the product, often; it will affect the demand and sales as well.



The marketer should set a price that complements the other elements of

the

marketing

(http://emarketingconsult.com/blog/marketing-mix/).

mix

OBJECTIVES OF PRICING
•

Maximize sales

•

Increase profits

•

Discourage competition

•

Attract customers

•

Maintain an image

3UK PRICING STRATEGY


Pay monthly



Pay as you go



Price plan

PAY MONTHLY

PAY AS YOU GO

PRICE PLANS

PLACE


According to Kotler & Armstrong (2010) Place includes activities in an organization which makes the products or services available to target consumers.



This is the mechanism of delivering the goods or services from stores/manufacturers to consumers through various distribution channels such as direct selling, retail outlets, telemarketing, catalogues or mail order.

IMPORTANCE OF PLACE


Availability of products or services in the right place, right time and in right quantity for an organization to thrive towards success in any industry.



Establishing

organizations

at

remotely

accessible

places would allow themselves to reach the customers in a wide range.

PLACE IN PRACTICE o 3UK currently operates in below countries. Since in modern day not only they are available in retail stores but also through website and hotlines as to be readily available
(www.three.co.uk).

PROMOTION o The promotions mix is the specific blend of promotion tools that the

company

uses

to

persuasively

communicate

customer values and build customer relationships (Kotler et al, 2010).

o

Promotion assists businesses to inform, persuade and remind customers about the products and services they have to offer.

o

Without business promotion, Companies would be stagnant and lack substantial growth because their brands would

THE MAIN METHODS OF
PROMOTIONS
•Advertising
•Public relations and sponsorship
•Personal
Show More

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