3 mobile is owned by Hutchison Whampoa and operates exclusively on the 3G network.
3 mobile was launched on 3rd March 2003 and within 32 months acquired 3.2 million customers.
Three was the pioneer in launching the 3G mobile technology in the UK.
Three thrives as the UK's fastest growing network and currently has nearly 4 million customers (www.three.co.uk).
DEFINITION OF MARKETING
The term marketing mix refers to the primary elements that must be attended in order to properly market a product or service. Also known as The 4 P’s of Marketing, the marketing mix is a very useful, if a bit general,
fundamentals of what makes a good marketing campaign (www.cim.co.uk).
Three mobile provides two services to its customers.
Broadband Network Services
mobile offers cheapest contracts to its customers in
comparison to the competitors such as Vodafone, o2, T mobile and
Not only their Contracts are cheap but also includes unlimited data allowances and minutes with brand new smart phone deals
3UK COMPETITIVE ADVANTAGES PRODUCTS
Comparatively the call charges, texts and video call charges of 3UK are lower and reasonable (www.three.co.uk).
3 mobile devices are in built with - email, instant messenger,
VoIP, social networking, maps and location.
Products such as their USB Mobile Broadband modems
("dongles") to enable even simpler ways to connect to the internet when you are on the move.
(http://www.tradetracker.com/gb/portfolio/view/ID/3637? returnURL=%2Fgb%2Fportfolio%2Fcampaign) PRICE ANALYSIS OF PRODUCT –
PRICE ANALYSIS OF PRODUCT –
SAMSUNG GALAXY SII
Pricing in Three
The price is the amount a customer pays for the product. The price is very important as it determines the company’s profit and hence, survival.
Adjusting the price has a profound impact on the marketing strategy, and depending on the price elasticity of the product, often; it will affect the demand and sales as well.
The marketer should set a price that complements the other elements of
OBJECTIVES OF PRICING
Maintain an image
3UK PRICING STRATEGY
Pay as you go
PAY AS YOU GO
According to Kotler & Armstrong (2010) Place includes activities in an organization which makes the products or services available to target consumers.
This is the mechanism of delivering the goods or services from stores/manufacturers to consumers through various distribution channels such as direct selling, retail outlets, telemarketing, catalogues or mail order.
IMPORTANCE OF PLACE
Availability of products or services in the right place, right time and in right quantity for an organization to thrive towards success in any industry.
places would allow themselves to reach the customers in a wide range.
PLACE IN PRACTICE o 3UK currently operates in below countries. Since in modern day not only they are available in retail stores but also through website and hotlines as to be readily available
PROMOTION o The promotions mix is the specific blend of promotion tools that the
customer values and build customer relationships (Kotler et al, 2010).
Promotion assists businesses to inform, persuade and remind customers about the products and services they have to offer.
Without business promotion, Companies would be stagnant and lack substantial growth because their brands would
THE MAIN METHODS OF
•Public relations and sponsorship