Marketing: New Zealand and Shanghai Pengxin Essay

Submitted By AlanAngela1991
Words: 345
Pages: 2

low cost profitable farming spreading our farming knowledge around the world
We seem to get all carried away with the massive opportunities that China offers. I'm happy to do business with the Chinese and I'm comfortable with us passing on our farming knowledge and genetics to their farmers, but we must not forget who we are dealing with. n his address to the summit, Lei said Shanghai Pengxin was interested in working with Maori.
"Maori people are asset rich and they have lots of resources. In China we have a big network and we know the distribution channels. The key thing is how to work together and get Maori people's products into the China market and get value added."
Jamie Tuuta, the Maori Trustee, led a group of Maori business leaders to China recently, where they met Zhaobai.
"There are huge economic benefits and opportunities for not only NZ Inc but in particular Maori where we can work with Shanghai Pengxin to basically produce and manufacture products that could be channelled through the retail channels that Shanghai Pengxin have available [in China]," said Tuuta.
He said Maori produced 10 per cent of New Zealand's milk solids output.

protect our "New Zealand" brand
"lost" an iconic New Zealand brand
Its acknowledged that Shanghai Pengxin is essentially part of the Chinese government, although its not officially written anywhere.
The 100% Pure branding in which New Zealand promotes itself, can be used by any New Zealand company from tourism