Product strategy-
The product mix and how it is presented strategically to the customer is central to the marketing plan of Sam’s Club. Although Sam’s Club’s prices are a strong suit, the number of products offered is sometimes a weakness. Most products only come with the manufacturer’s warranty. If Sam’s Club began offering extended warranties for items like snow blowers, they would be able to realize additional revenue and improve the customer experience by showing they back-up what they sell. One area that could serve as a growth opportunity for Sam’s Club is the electronics home theatre area. They offer a number of flat screen TV’s today, but do not have anything set up which