Marketing plans are created to achieve companies’ s goals, needs, and satisfy their customers. The goals are an important component of the marketing plans. This text is effective because it goes through the difficulties that many companies have in implementing their marketing plans. For example, marketing plans can prove unfruitful because of a poor management of change implementation. Corporations can differentiate their marketing plans strategy to utilise more opportunities for success. This marketing plans strategy can helping to reach highest return on investment and develop companies’ resources. Companies have put their marketing strategy and their customers at the centre of their business
Marketing plan can be approached and developed in diversity and companies should flow certain processes. First of all, the decision that made before developing marketing plan. For instance, should the company link the business to the Internet and who is the right target to send right message to them? Also, developing marketing plan that related to companies products and services by using advertising which create awareness, sales promotion and merchandising for incremental sales, free advertisement can supported by public relations. Finally, companies can used marketing research and controls to receive the feedback.
Matching the abilities of companies with customers’ needs is the central idea of marketing, which can aim to achieve the objective of both parties Additionally. Company and external environment need to analyse in details to achieve that objective.
The basic strategic marketing plan structure is presented in different categories began with Situation Analysis, which include industry Analysis, market Analysis, competitive Analysis, and internal Analysis. Then, SWOT Analysis, which has four main, parts Strengths, weaknesses, opportunities, and threats. Also, Strategies and Tactics to meet the Objectives/Goals such as broad strategies and specific tactics. Accountability for Completing Tactics is also one of the structures in strategic marketing plan and companies do that by planning, assigning accountability, and reporting Structure.
Firms must be consumer-customer driven, rather