An evaluation of the company’s internal strengths and weaknesses and external opportunities and threats served as the foundation for this strategic analysis and marketing plan. The plan focuses on the company’s growth strategy, suggesting ways in which it can build on existing customer relationships, and other the basis of great taste product freshness.
When Home Run Inn® was founded in 1923, it was just a small bar located on 31th street. They have evolved into a marketer of high quality, hand tossed pizzas. Owned by Mary and Vincent Grittani, through love, hard work, and commitment, they turned the bar into a go-to pizzeria with a built-in bar.
A. The Marketing Environment
a.i. Competitive Forces- the competition in the fast food industry on the regional and local…