Essay on Marketing Principles Anca Final

Submitted By Adina-Cojocaru
Words: 3345
Pages: 14

Task No. Task Page No.

01. (1.1)
Explain the various elements of the marketing process
Evaluate the benefits and cost of a marketing orientation for selected organisation
Show macro and micro environmental factors which influence marketing decisions
Propose segmentation on criteria to be used for products in different markets
Choose a targeting strategy for a selected product/service
Demonstrate how buyer behaviour affects marketing activities in different buying situations
Propose new positioning for a selected product/service
02. (3.1)
Explain how products are developed to sustain competitive advantage
Explain how distribution is arranged to provide customer convenience
Explain how prices are set to reflect an organisation's objectives and market conditions
Illustrate how promotional activity is integrated to achieve marketing objectives
Analyse the additional elements of the extended marketing mix
Plan marketing mixes for different segments in consumer markets
Illustrate differences in marketing products and services to businesses rather than consumers
Show how and why international marketing differs from domestic marketing



Marketing means the applying of an organisation linked with buying and selling a product or authority. It includes publicising, selling and transferring products to consumers. Peoples who are performing in advertising branches of organisations try to get the thought of goal crowds by utilising trademarks, packaging outline, superstar backings and common publishing presentation. Marketing is about buying and selling.
To understand the marketing function, we need to understand the concepts of Needs, Want and Demands.

1. (1.1)
Many company around the world who have problems in development, reach this point, probably, due to some missteps in retailing.
Retailing is all about fulfilling customer requirements and desires. Retailing isn’t it something that only works in other Enterprises actions, retailing is a business wide function. Marketing is about accepting clients and discovering approaches to give items or service to the people demands.
To be a competitive business on national or international market you must undertake the marketing process. The marketing process comprises of 7P's:
Product - The item or services give it to the client; tangible aspects, how can vary from the rivals, what benefits deliver.
Price - The way a product or service it’s valued with the goal that the value stays focused, however, permits to make a decent benefit.
Place - That area where the organisation offers its items or administrations and the way it gets the items or administrations to the customers.
Promotion - The strategies utilised to convey the features and profits of the items or administrations to the marked clients.
People - Refers to the services which are given by individuals to individuals, and if the individuals giving the administration are wasteful, impolite or unkempt, the client's experience will be spoilt.
Process - Means considering methodologies that will guarantee that a group can convey a reliable level services to all clients at all times. Process improvements cannot just include esteem and addition game changer, yet they can likewise be utilized to create client connections.
Physical Evidence - Means that your premises and the staff appearances can be treated in identical method that bundling can be utilized to make or upgrade brand picture.
The first 4P's are tangible services, which means, that they can be seen, heard, touched, tasted or smelled. The last 3P's alluded