Marketing Research Essay

Submitted By politik0211
Words: 1137
Pages: 5

Stephen York
Marketing Final 1. The scientific method can be used for virtually almost anything. First off, you ask a question pertaining to what you want to know. Second, you do lots of research regarding that certain issue. Then a hypothesis is constructed based off of the research you have gotten. After this takes place, the hypothesis must be tested in order to see if the theory is of any value or valid. Following this, all the data is analyzed and a conclusion is drawn. Results are shared with others at the end of this process. In marketing research, the scientific method is used a lot regarding how to market to certain audiences. Sometimes we have to research the demographics & psychographics of an area so that we know if our product will be successful. It’s also implemented into the many kinds of charts and graphs we use to calculate who is buying what and where they are buying it at. The scientific method is used quite often. Observations are made many different ways. For instance, we watch how someone walks around a store and what they look at in order to decide where to place things of interest to them. The scientific method is integrated into every part of marketing. 2. Push technology pushes the product towards consumers whereas pull technology pulls the goods or information demanded for their needs from their consumers. Another example which pertains more to marketing is regarding ads. Ads through television or radio are ads that the consumer cannot interact with. They are pushed to the consumer. If the consumers communicate by phone or in person, interactions with the actual seller can be made. In this regard, they can make demands with the seller if needed. The push and pull strategy both involve marketing products to audiences in which they want to sell to. They go about it different ways, but the goal is still to sell. 3. Researchers can make causal inferences either by observation, hypothesizes, existing knowledge, or deductive reasoning. They can look at the past cause and effect of some issues and use that to help them predict what’s coming next. Logic also plays a big role in this as well. If something has been affected by another thing, it’s only right to believe that this will repeat itself. Causal inferences are used all the time. 4. There are many rights and responsibilities of a research participant. It is their job to know the purpose of the research. The research participant needs to make the decision whether to participate in the research without any pressure from the people conducting the research. It’s their job to know the risks and benefits of this study to them and if it is worth their time. Costs and whether they will be compensated for participating in the study need to be put into light as well. The research participant needs to know that being honest is also a big part of research. Researchers want the research participant to answer honestly and it is their job to answer as honestly as possible. Being a research participant has many responsibilities one must uphold for everything to go according to plan.

6.There are advantages and disadvantages to secondary data. The advantages start with relatively cheaper and faster ways to do studies. Secondary research is easily accessible due to the fact that there are large pools of secondary data that one can pull from. The disadvantages are as follows. If one wants to study a certain group, it may be hard to find that group because so many studies are done nationwide. Secondary data can also not involve the variables you want so you’ll change them which in turn will question the validity of the original data. These are the advantages and disadvantages of working with secondhand research.
7. Surveys are a way to reach a certain amount of people and find out the information you are looking for. Surveys are used to find out people’s opinions on certain things. Surveys are also used to rate products so that a company may…