Lauren Phillips, Latonya Miles, Kelli Lee, Daline Castillo, Larry Henson
January 17, 2016
Marketing Simulations: Patient Engagement The goal for this marketing team is to determine how to market the use of the new personal health record system to various age groups of patients within the organization. Through the patient engagement simulation we were able to determine both short and long term goals to help better serve our potential clients, and the steps that were necessary to allow these goals to be achieved. This paper will show how this simulation is relevant to our potential future careers, and the importance of engaging future health care consumers.
In this simulation it …show more content…
The cause of low patient engagement is that many patients may difficulty obtaining, processing, understanding, or communicating the necessary health facts and services. “Those with low levels of health literacy find it difficult to follow instructions on how to care for themselves or to adhere to treatment regimens, such as taking their medicines” (James, 2013, para. 4). As a result, many patients do not have an understanding of health knowledge, or their medical conditions. At one point many physicians and health care organizations did not provide the information that patients needed to make the best judgement about their health care and treatment. Thankfully, that is changing because great efforts are taking place to hold health care organizations responsible for engaging patients.
Advances in both