What Are The Impact Of Social Networking Sites

Submitted By suellensyl1
Words: 868
Pages: 4
Open Document
The impacts of online Social Networking Sites
In 2006, the number of users for social networking sites had been increased from 46.8 million to 68.8 million during the premature year (Pempek.et.al, 2009). The data shows that the increasing number of people is more likely to connect with each other in social networking sites, which may seem that the communication in social networking sites has became the indispensable part of some users’ daily life. This essay will demonstrate that social networking sites are beneficial to citizens in self-image, enhancing existing relationship and establishing new relationship.

In terms of self-image, social networking sites help users to establish personal identity to a large extent. Most social networking sites are member-based Internet communities which provide the function for users to show themselves through posting profile information. Pempek.et.al (2009) reports that profile information include the public or private online message and photos. Moreover, the information is related to their personality, such as hometowns, birthdays, interests and viewpoints. When users sent information on social networking sites, like MySpace, Friendsters, Facebook and LiveJournal, other users can view these information and give some feedback. During the period of observing and replaying other members’ profile information; they know others’ interesting, habits, views and what they look like. Pempek.et.al (2009) state that social network sites as a newer digital media has the ability for users to show themselves by posting photos. Compared with other traditional media, such as TV, magazines and newspapers, all of information are posted by members’ choose. Therefore, users control their profile information which is presented in public. It may help users to identify what they are by themselves. To large extend, this way is beneficial for users to set up their unique and own self-image. The social network sites offer valuable platforms where people can present themselves and establish the relationship with others.

The proliferation of communication in Social networking sites exerts positive impact on reinforcing existing relationship for family, friends and colleagues. Lee (2009) mentions that Internet overcomes the barriers of times and places while linking up people. For the survey of Pemek et al (2009) point out that most students prefer Facebook to connect with their friends who come from home, campus, especially some friends are not seen often. For instance, the application of offline and lurking are prevalent among users. This application can help users to select which kind of people to connect and know when their friends online (Gross, 2004) Contemporary, it may offer more time for users to communicating with who they known. Thus, social networking sites are beneficial for extending users’ existing relationship in some extend. On the other hand, Morahan-Martin&Schumacher(2003) report that time online is considered as a barrier for real life. When users spend most of their time on social networking sites, it is probable that their real life will be affected. The more time spending on the Internet may leads to less time on the real life. Social relationship is considered as an emotional present which requires people to give feedback and eye-contact directly at the same time. The face to face of communication is natural way to get in touch with people and understand each other, in order to enhance their relationship. However, social networking sites contribute to establish new relationship
Show More

Related Documents: What Are The Impact Of Social Networking Sites

It And Marketing Paper

IT and Marketing Ray Ruiz BSA/310 May 3, 2013 Fred Bennett IT and Marketing The goal of marketing for every business is to identify a product or service to specific segment of people that can produce a profit. With the advancement in information technology, new methods of marketing are available to companies. Social marketing tools such as social networking sites, blogs, email, and online forums have made it possible to reach various consumers in real time. IT systems proved many benefits…

Words 527 - Pages 3

Social Networking And Its Effect On Business Today

Social Networking and its effect on businesses today. Social Networking and its effect on businesses today. The use of the Social networking platforms has become the new marketing tool used by many companies and small business owners to familiarize people with their brands. Social networking advertising has made a positive impact on businesses profit and public visibility in the recent years. These types of sites have paved the way for businesses and consumers to interact while frequenting…

Words 960 - Pages 4

Media Impact On Social Media

Social media marketing is the activity of obtaining website traffic or capturing attention through social media sites. Social media marketing programs usually focus on efforts to create explosive and humorous content that attracts attention and encourages viewers and readers to share it across their social networks. This results in an electronic word of mouth commonly referred to as eWoM. It basically refers to any statement which the customers/consumers share via the Internet; maybe through instant…

Words 1747 - Pages 7

Essay on Social Media Marketing

November, 2013 Social media was always viewed as a form of communicating with others through instant messaging and blogging. It wasn’t until several years ago people started seeing social media as a marketing tool. Social media in marketing is a quick and simple way to share a business’s information such as advertising, and products or services available to consumers. Targeted Advertising is becoming a major role in social media marketing. The large amount of people who use social media is significant…

Words 2859 - Pages 12

The Importance Of Social Media Marketing

The core of the business in this 21st century era lies in marketing. It can be can be considered as the heart of business .marketing can be called as an art by some but it is purely science. Most aspect of the successful business depends on this science of marketing. Marketing is huge ocean which covers advertising, public relation, promotions and sales.AS marketing is the core of business, so as advertising is the core of marketing, where you get to introduce the product to the customers. The advertising…

Words 1453 - Pages 6

Essay on Impacts of SNSs and OBC on consumer purchasing decision-making process

Impact of Social Networking Sites and Online Brand Communities on Consumer Purchasing Decision-Making Process Table of Content 1. Report Summary ………………………………………………………………...… 2 2. Introduction ………………………………………………………………………... 3 3. Theoretical Framework ………………………………………………………….... 3 3.1. Understanding Social Networking Sites (SNSs) and Online Brand Communities (OBC) in relation to Consumers ……………………………..... 3 3.2. The Reasons Consumers are influenced by Social Networking Sites (SNSs) and…

Words 3535 - Pages 15

Speech1315 Notes Essay

-Today we will be presenting the Affirmative side on “What impact do networking and social networking sites have on society” -There are hundreds of different social networking sites with billions of users already, just to quickly name a few: Facebook, twitter, instagram, Youtube, blogs, whatsapp and viber of course. -Just to state a few reasons why me and my partner have chosen to be on the affirmative side is that social networking helps people stay connected all the time, it also helps big companies…

Words 801 - Pages 4

Social Networking In Business

Mike Swanstrom 3/29/2010 Social Networking In Business Introduction Social networking in business is the study of individuals interacting socially for business purposes. This can be done either electronically, or not electronically. Usually when social networking occurs electronically, it is achieved through network-based interfaces. Social networking is primarily focused around one thing: connections. One can utilize every social network that exists (Facebook, Twitter, etc.), but unless…

Words 1162 - Pages 5

Social Media Marketing

Social Media Marketing/Networking Joseph Creighton Alexander Urisko Social networking sites are very popular amongst individuals all over the world nowadays. The online social network is composed of several large well known top social networks such as Facebook, Twitter, Youtube, and LinkedIn. These social networking websites create an online community of Internet users, each offering different advantages of social networking to its many members. There are three common advantages of social networking…

Words 2937 - Pages 12

Essay on Terminal: Facebook and Social Networking Sites

Social Networking-Good for Society? Social networking sites are a new revolution that deserves our attention, as we ourselves are part of this revolution. Social networking is an umbrella term that refers to the various activities that integrate technology, social interaction, and construction of words, pictures, audio and videos. Simply put, social networking is about the millions of conversations that take place all over the world on social networking sites, which includes Facebook, MySpace, Twitter…

Words 1282 - Pages 6