Essay on Marketing Strategy of Medical Disposable Devices

Words: 3455
Pages: 14

Prepared by,Kundan KumarASB, Noida4608F34A3906408101 |

| marketing strategy of medical disposable devices |


I owe a great many thanks to a great many people who helped and supported me during the preparation of this project. My deepest thanks to Lecturer, Ms Rashmi Rai, the Guide of the project for guiding and correcting various documents of mine with attention and care. She has taken pain to go through the project and make necessary correction as and when needed. I express my thanks to the director of Amity School of Business for extending her support. My deep sense of gratitude to Mr Vikash Khanna (Director) and Mr Yashpal, H R Manager, Romsons group of industries, for their support and guidance. Thanks and
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So, they are continuously improving existing products and researching new solutions in the light of changing customer needs and market dynamics. Their research and production teams work in tandem to realize the above objective.

Good Manufacturing Practices (GMP)
Their manufacturing plant conforms to GMP, a WHO proprietary benchmark. The discipline of this standard is evident in the physical ambience of their plant, the air and water quality, manufacturing technology, packaging and the sterilization process.

Ambience: Special micro and HEPA filters at all air handling units ensure minimal contamination in all manufacturing areas. Microorganism and particle concentration levels are carefully monitored by the micro-biological labs to keep these levels within safe limits. Employees undergo periodic medical checkup to maintain high standards of health and hygiene. All clean rooms are provided with a three step change room and air showers at the entrance to ensure a dust-free environment.

Manufacturing plant:
They have taken great care to source up-to-the-minute, frontline technology. The result? They are able to process moulding and extrusion of components and tubings with precision and within close tolerance. The superior assembly and packaging machines ensure repeatability and consistency in product quality.

Packaging and Sterilization:
Their products are packed on most modern packaging machines