Essay about Marketing: Target Segment

Submitted By Ahnaftahamid1
Words: 528
Pages: 3
Open Document
Tide – http://www.tide.com/en-US/product/tide-coldwater.jspxWebsite

Positioning: Tide Gets Clothes Cleaner Than ANY Soap, positions itself as its name suggest a detergent for washing clothes and it gets them clean than any other soap.
Target Segment: * Married woman/mothers (age) (Family size). * All the target segment in Malaysia (geographical) * Product is targeting regular users (buying occasion) who need to purchase detergent on a consistent basis to fulfil the need for cleanliness (user status).

Dynamo - http://www.out-there-media.com/archives/category/case_studies?page=2198

Positioning: The detergent positions itself as it keeps the clothes colour bright and does not fade. Suitable for clothes that needs special care and attention.
Target Segment: * Married woman/mothers, and students (age) who want value (Values, lifestyle). * Households who want value on purchase, cleanliness (benefits sought). * Clothes that needs special care and attention (usage rate) * Target segments in Malaysia (geographical). * Product is targeting regular users (buying occasion) who need to purchase detergent on a consistent basis to fulfil the need for cleanliness (user status). Income, religion, socio economic status and other factors does not effect.

Australia Zoo - http://goldcoast.godo.com.au/experience-theme-parks-activities-in-sunshine-coast

Positioning: Australia Zoo is positioned as ‘As wild as life gets’. All types of animals are conserved such as mammals, birds, reptiles and more. Knowledge about wildlife animals are shared and learnt.
Target Segment: * Target market are animal enthusiasts (attitude towards product), which mainly include children from all age their families and users from a widely variant age group (age) researchers, tourists. Factors such as income, occupation, education does not have a great influence here. * It is targeted towards all Australians and tourists. (Geographic). * Parents take children to the zoo to cherish the animal kingdom, and enjoy while doing so (Benefits sought). Enthusiasts go to zoos to learn and enjoy the animals (Personality) and study their behaviours conduct research.

Zoos Victoria - http://www.zoo.org.au/fighting-extinction Positioning: The positioning of Victoria Zoo is
Show More

Related Documents: Essay about Marketing: Target Segment

Marketing Segmentation, Targeting and Positioning Essay

differing market sectors Marketing consists of a range of techniques designed to sell a product/service. It focuses on customers and their needs, firms generally undertake research aimed at finding out about their customer’s requirements. A well planned marketing campaign involves a range of methods including; market positioning, Market planning, identification of target markets and market segmentation. Consideration of…

Words 1401 - Pages 6

Topic Six Essay

Targeting LB5202 Marketing Management 1 Learning Outcomes After this session you should be able to: • Explain market segmentation and the bases • Explain the requirements for effective segmentation: – measurability, accessibility, substantiality, actionability • Discuss the process of evaluating and selecting market segments • Explain positioning for competitive advantage 7 Segmentation & Targeting LB5202 Marketing Management 2 Three stages of marketing • Mass marketing – seller mass produces…

Words 1588 - Pages 7

Marketing 500 Essay

Marketing Segmentation and Product Positioning By Marketing Management, MKT 540 Professor Shirley McLaughlin October 23, 2011 Identify the marketing segment for the product and explain why this segment was selected When it comes to marketing strategies, most people spontaneously think about the 4P (Product, Price, Place, Promotion) – maybe extended by three more Ps for marketing services (People, Processes, Physical Evidence). Market segmentation and the identification of target…

Words 1118 - Pages 5

Iphone 6 Paper

Assessment 4 Target Segment Target Segment is the selection of prospective buyers to whom an enterprise desire to promote goods This strategy will involve segmenting industry, choosing segments which are appropriate and determining products which will be offered in each segment(Consumerpsychologist.com, 2015). The target segment selected for the marketing of Apple iPhone 6 is the 20-39 age group. There are many reasons behind the selection of this target segment. The 20-39 age group comprises mostly…

Words 1318 - Pages 6

P5 Market Segmentation Essay

valuable technique used by companies when planning strategic marketing. It enables businesses to target products at the right customers more effectively. In essence, it is about identifying the specific needs and wants of the customer groups and then using the intelligence into providing products and services which meets customers' needs. After all, a business cannot satisfy all the needs and wants of all consumers. Each market segment is unique and is comprised of a number of individuals who share…

Words 2000 - Pages 8

Paper 1

The Fashion Channel: Strategic Marketing Alternative Analysis Huddleston, Joseph Jachino, Jared Larson, Eric Nguyen, Aerie Rotherham. John Situation Analysis The senior management team at The Fashion Channel has to decide what customer segments/clusters to direct their new marketing strategy in order to increase company revenue. The company operates in a very niche market of TV content and is beginning to face stiff competition from new fashion programming on CNN and Lifetime. The Fashion…

Words 1048 - Pages 5

Essay on Market Segmantation, Targeting, and Positioning

WHY SEGMENT MARKETS? WHAT MARKET SEGMENTATION MEANS  Market Segmentation  Market Segments  Product Differentiation  Segmentation: Linking Needs to Actions  The Zappos Segmentation Strategy Slide 9-3 Market Segmentation Market segmentation involves aggregating prospective buyers into groups, or segments, that (1) have common needs and (2) will respond similarly to a marketing action. Slide 9-4 FIGURE 9-1 Market segmentation links market needs to an organization’s marketing program…

Words 1026 - Pages 5

Essay on Marketing Study Guide

Marketing Fall 2013 Test 1 Study Guide Chapter 1 Marketing More than selling and advertising Involves pricing, distribution, etc. Begins with needs Involves exchanges Builds relationships Such as partnerships Keys to becoming a more focused marketer Cannot be a mass-marketer Know your customer Market info, know as much as you can Make the products they want Use targeted and new media Use non-media to reach the customer Sponsorships (arenas, tournaments, organizations, sports…

Words 1960 - Pages 8

Senior: Marketing and New Product Essay

product into alternative product concepts, find out how attractive each concept is to customers, and choose the best one. Then, test the new-product concepts with a group of target consumers to find out if the concepts have strong consumer appeal. 4. Marketing strategy development: Designing an initial marketing strategy for a new product based on the product concept. 5. Business analysis: A strategic or financial evaluation of the expected return on investment in a new…

Words 2489 - Pages 10

Notes On Marketing Fundementals

Lecture 5 – Marketing Fundementals Marketers cannot appeal to 1) all buyers in these markets 2) not all buyers in the same way Why? * Buyers are too numerous, too widely scattered and too varied in their needs and buying practices. * Different companies vary widely in their abilities to serve different segments of the market. * Rather than trying to compete in an entire market, sometimes against superior competitors, each company must identify the parts of the market that it can…

Words 368 - Pages 2