The thing impresses me most is the philosophy Marriott holds when doing business——serving our world. I think it's the secret why Marriott successfully attracts a great number of people. Marriott does business not just for making money, its goal is to serve the world, to become leader in industry and to make contribution to workplace and environment. This kind of social responsibility is very important for a company to get recognition and build brands. Because Marriott pays attention to internal and external environment, it can take action to change direction by analyzing the forces impacting its future, like economy, government, competitors and consumers.