Mass Media's Mexican Americans Rhetorical Analysis

Words: 762
Pages: 4

America is affectionately known as “the melting pot” by many, and thought of as a diverse society with equality for all. On the surface, this may seem true, but in reality there are deep rooted flaws that need to be addressed, which Ramon Chavez wrote about, the author of “Mass Media’s Mexican Americans”. Chavez is the founder of NAHJ, the National Association of Hispanic Journalists, and directs the Oklahoma Institute for diversity in Journalism. He argues in his article that while Mexican Americans are the largest ethnic minority in America, they are extremely underrepresented in popular media. From inaccurate portrayals of Mexican Americans in film and TV, to a disproportionate number Mexican American directors, Chavez states that America …show more content…
First of all, the way he organizes his paragraphs compliments his main argument nicely. Chavez gives important factual background about Mexican Americans, then leads into examples of misguided portrayals of them, as well as the lack of representation despite the large population of them in America. The tone Chavez uses creates emotional displeasure, and a sense of disbelief. When describing a TV show from the 1950’s called “The Cisco Kid”, Chavez gives an example to connect the primarily non-Latino audience to the Latino culture.. “...His get-up was akin to wearing a business suit while gardening.” (Chavez 313) The use of pathos throughout his article in his tone and his examples helps the readers to more accurately understand the injustice in the Mexican American …show more content…
He has entire sections devoted to logos in his writing. In the section entitled “Latino sight(ing)s”, he states a number of examples. One important fact he writes is “Of the 826 episodes of the top 40 drama and comedy series on the air in 2000-2001, Latinos directed only 2 percent”. The more undisputed examples Chavez gives, the more likely the reader is to agree with him. Similarly in news coverage, Chavez gives the example of immigrants, a topic many Americans have opinions on. He doesn’t give his exact view on immigration policy, otherwise he would risk alienating readers, but he gives examples of how the news viewed them in the past, once again, something that is hard to dispute. He writes “...many [non-Latinos] in the the United States believed at the time that Latinos were a rural phenomenon. On the contrary, more than 90 percent of Latinos live in cities and suburbs…” As a result of the indisputable facts given, the audience has more than enough reason to believe Chavez’s educated