Match My Doll Executive Summary

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This analysis is meant to provide guidance and a recommendation on one of two projects available to New Heritage: extension of the Match My Doll Clothing Line (MMDC) and the new Design Your Own Doll (DYOD) product line.

After analyzing the forecast for MMDC and DYOD over the next ten years, it was discovered that MMDC is a more profitable investment. The projections show that both projects have a Net Present Value (NPV) that is relatively close with MMDC's at $7,150,070 and DYOD's at $7,058,260 (see Table 1 and Table 2). However, MMDC has an internal rate of return (IRR) of 23.99% where DYOD is at 17.88% (see Exhibit 3).

As part of this assessment, it would have been helpful to have had a solid risk assessment as part of the analysis on
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