Outline with General Questions
Read the following instructions before proceeding. 1) Write in a continuous, narrative style within each question. Keep section headings. 2) The questions in the outline are to help you analyze the case and develop your own thought. 3) Limit your memo to three pages of text. Diagrams and tables do not count as part of the three pages of text. Do not use bullet points. 4) Double-check your grammar before submission. It matters! 5) Upload your write-up in Word format to WISE.
What can we learn from this case?
1) Barriers to imitation (entry): it illustrates how fit among numerous activities, tradeoffs between positions, historical commitments, and …show more content…
4. Principal Issue
The principal issue of this case is a strategic evaluation of Dell’s competitive positioning relative to its competitors’ current and future reactions. 5. Alternatives (1pt)
Alternative 1, first, Dell launched its Web site in July 1996 and designed custom Premier Pages for its thousands of Relationship Customers. Second, Dell hired a number of seasoned managers and began sell to resellers. It operated at a very inventory level with fast turnover and its investment was highly profitable.
Alternative 2, IBM became a strong competitor by moving to an Authorized Assembly Program (AAP) and explored ways to expand its