Can a commercial effectively sell a product, just using whistling? How can a commercial effectively use humor and pop culture to sell a product? A Maytag commercial effectively sells the idea of owning not just one product, but seven in a one minute long commercial. In the Maytag kitchen and laundry suit commercial, “Working in Harmony,” released to the public on April 2, 2015 featuring the song "Colonel Bogey March." This is a commercial that can make the whole family laugh. The commercial uses the song to reference pop culture with humor. The commercial cleverly relates to the Maytag slogan, because the marketers use a real person to represent the appliances. This advertisement successfully uses both ethos and pathos to sell Maytag appliances to the audience. The audience is homeowners who can buy appliances and are able to see this commercial on TV or YouTube. The marketers are successful by using these four points; using this song, humor in pathos, logos shown in the men working and even the logo at the end to productively sell a product.
The song “ Colonel Bogey March” is a popular march that was written in 1914 by lieutenant F. J. Ricketts, a British army bandmaster, who later…show more content… Logos is seen the most in the use of the man in replace of where a Maytag machine would be because logically machines break where people do not, ensuring that Maytag products are more reliable. The small details like how nice the kitchen is in this home also applies to logos. The kitchen is very nice and clean, which is implying that by putting Maytag merchandises in your room the kitchen will look nice since the appliances are so clean and nice looking. After looking at the nice kitchen the audience would think, “ I would love a nice kitchen like this,” and then come to the conclusion that the nice stainless steal appliances would help the to get a beautiful
