McDonald S Twitter Campaign Case Analys Essay

Words: 880
Pages: 4

Kyle Broderick
October 18, 2014
Marketing 420

McDonalds Twitter Campaign: Hype vs. Reality Case Analysis

1) What are the potential advantages and disadvantages for an organization when using social media?

The use of social media has a very wide variety of advantages and disadvantages for companies. In essence it’s an extremely cheap way to reach consumers, and help them develop a brand perception. Companies can use it to hit a wide audience, and show them about a new product, or deal going on. They can also use social media to develop conversations with their consumers. This can positively shape thoughts and ideas about the brand. Also companies can use analytic services figure out the demographics of who is interested in their
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A lot of what buzz that went around after their campaign was negative, when it should have been positive. Also it would be a good idea for Wion and his team to present their campaign idea to others people who don’t work for McDonalds first as a test to see if there is anything negative that they could fix before implementing it officially. I personally think McDonald’s should do a social media campaign that integrates the monopoly game that they do with their consumers, instead of trying to fake being healthy. It seems like Super Size Me has taken a lot of their consumers out, and it will be nearly impossible to convince them to come back.

4) How can Wion and his team better interface with the media, thereby encouraging more accurate reporting in the future? What are suggestions you recommend for doing so, and at what stages of the social media campaign ought you to work with the media?

Wion and his team can work directly with the media before even launching their campaign. They can present their campaign to a series of reporters once they have it ready and have them agree on writing articles about their campaign immediately after they launch it. These articles will increase positive awareness about their campaign. This will also help prevent other organizations in the news industry from giving their campaign negative publicity. Wion and his team should be working directly with non-biased