McDonald’s is the world's largest chain of hamburger fast food restaurant, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald, in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He purchased the chain from the McDonalds brothers and made the company a worldwide success.
* It has a strong global presence and is considered as a market leader in the international markets. * They own an active children’s charity by the name “The Ronald McDonald House”. * Their menu is very affordable and they have many items to choose from. * It was the first to provide the customers with nutrition facts. * They are considered as being THE fast food restaurant to go to. * Amazingly quick service and being open 24hours a day 7 days a week. * Putting a lot of celebrities in their commercials to attract more people to buy their product.
* It uses advertising that mostly targets children. * Their menu is not very healthy and contains big amounts of sodium. * It has yet to accomplish going on the trend of organic food. * Not a big menu for their vegetarian costumers.